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Support your offer with targeted content that meets the information needs of the still undecided prospect. Thanks to useful and

Personalizing b2b sales is much more than adding a name to the beginning of an email. Personalizing sales involves adopting a

Using a CRM helps you profile your contacts because it collects information about them through many channels. This information includes

The ease of use of a CRM is an important factor both for a quick configuration of the system and

Choosing the best business CRM can seem like a complex task. There are several software on the market and many

The buyer persona is a starting point and is never something static. It can be updated as you deepen your

Where do your customers find information about the products or services they need? Where do they find information about your

It is impossible to do marketing without knowing what is meant by buyer persona. So let’s give a definition right

Let’s now define what can happen to a company that is not customer-oriented. In general, it can lose customers, sales

The company must have a good knowledge of its customers, their needs, their tastes and their habits. Only in this way is