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The ease of use of a CRM is an important factor both for a quick configuration of the system and […]

Choosing the best business CRM can seem like a complex task. There are several software on the market and many

The buyer persona is a starting point and is never something static. It can be updated as you deepen your

Where do your customers find information about the products or services they need? Where do they find information about your

It is impossible to do marketing without knowing what is meant by buyer persona. So let’s give a definition right

Let’s now define what can happen to a company that is not customer-oriented. In general, it can lose customers, sales

The company must have a good knowledge of its customers, their needs, their tastes and their habits. Only in this way is

Customer orientation is crucial to business growth, but sometimes the concept is misunderstood. First of all, it is important to

If you are a B2B company, knowing how your customer’s purchasing journey. Works is essential to achieving success and increasing sales.

How does the customer find you? Through which channels? What kind of research do they do to reach your brand?

Inbound marketing requires time and commitment to achieve lasting results. It is not just an advertising campaign. Which can be executed

Inbound marketing is not an alternative method to sales activities but. On the contrary, it is an approach that helps