Occupying the gaps
What we heard dur the morn of the pass that brought us together on January 21 around the theme, “Psychoanalysis […]
Digital Marketing
Digital Marketing
with Disney, it has the opportunity to make a sale.
2. Make every touchpoint shoppable One major key to designing an omnichannel retail strategy is making every touchpoint shoppable. Just
Digital Marketing
Creating product catalog feeds
Big box stores like Office Depot are already making moves in the omnichannel world using this approach. Office Depot currently
Digital Marketing
The goal is to unify your omnichannel
You shouldn’t have the end goal of producing sales on one specific platform. Instead, sales should have the ability to
Digital Marketing
Poring over this data will help
Best of all, though, is the in-depth customer view. You can zoom in to see the exact path each individual
Digital Marketing
A quick way to figure out popular
The first step in creating a flawless omnichannel retail strategy lies in figuring out which platforms, mediums, and devices your
Digital Marketing
After the purchase has been made
Once customers have identified the product they want to purchase, they typically move to the purchase phase. Here, customers can
Digital Marketing
After the purchase has been
Once customers have identified the product they want to purchase, they typically move to the purchase phase. Here, customers can
Digital Marketing
Omnichannel strategy example
Pressing questions surround a truly omnichannel retail strategy: Can your customers browse a product in-store, scan it with your app,
Digital Marketing
Erin says there’s always a chance
Hopping on a trend is also a good way to get traction for a video, because people will be looking
Digital Marketing
A business that sells its products
You’ve probably come across the term “omnichannel” before. It sounds trendy and groundbreaking, but what does it actually mean? In
Digital Marketing
Anything can be tokenized
Whether it’s a meme, a piece of art, a person’s social media output, or tickets to an event. And what