Advanced lead scoring techniques in B2B to optimize conversion
Have you ever wondered how to prioritize among a myriad of prospects without leaving valuable opportunities behind? In B2B marketing, sales […]
Lead generation
Lead generation
Optimizing the SaaS sales pipeline
The sales pipeline is the heart of the business operation within Software as a Service (SaaS). But why? Imagine you
Lead generation
Conversational marketing in B2B: interact better with your leads
Imagine a potential customer who comes to your website looking for answers about your product or service, but can’t easily
Lead generation
Customer onboarding in SaaS: first impressions that build loyalty
In the world of SaaS (Software as a Service), first impressions are everything. A customer who has just purchased a solution
Digital Marketing
7 Examples of personalized emails that help convert
Personalization is essential to differentiate your marketing strategies and achieve effective conversions. Personalized emails have evolved beyond simply including
Digital Marketing
Sending personalized mass emails: how to do it
Sending personalized mass emails allows you to send a large number of emails to a list of recipients with
Digital Marketing
How to create an automated workflow with email and landing pages
Learning how to create an automated workflow is essential to reduce the time you spend on manual tasks in
Digital Marketing
6 transactional emails for ecommerce
You already know 5 types of transactional emails that cannot be missing from your business strategy. Although many companies
Digital Marketing
Top forms to generate leads
Lead generation forms are the solution for 63% of marketing managers who admit that attracting potential customers is one
Digital Marketing
SMS marketing for beginners
We are complicit, without realizing it, in SMS marketing. Most brands have your phone number. They use this information
Digital Marketing
Best online subliminal advertising campaigns
Can online subliminal advertising campaigns really affect a consumer’s Best online purchasing decision? Do advertisers consciously choose to include
Digital Marketing
20 facts that prove the power of email marketing
Many people over the years have doubted the power of email marketing, saying that the days of email marketing