he service Automatic strategies has several types of campaigns..
- Conversion dataset Optimization;
- Click Optimization;
- Targeted Ad Spend Share (replaced protecting cultural property at risk of life: on the courage Profitability Optimization in June 2021).
- Click Optimization;
- Conversion Optimization in Mobile App Advertising.
For search banner:
- Optimizing the number of clicks for a banner on search.
They increase sales, conversions and find uae cell number clients, while staying within the constraints. At the same time, time is save on Automatic strategies routine operations. The program does in seconds what a person does in minutes and even hours.
1. Conversion Optimization
This strategy gives the maximum conversions within the budget. The algorithm promotes ads and keywords that get more target clicks. It adjusts bids so that clicks fall on them. As a result, useful traffic increases. The advertiser receives sales, applications, registrations and other user actions that he made goals.
To connect, the resource must have the Metrica code. In it, you must enable the transfer of statistics to Direct and set goals . Actions performed at least 10 times in 7 days will do for them. No more than one goal.
In what cases is it not suitable?
- there is no Metrica code on the page;
- no suitable targets;
- The cost per lead has not been calculated.
How to set up
The strategy is limited by the average conversion price or weekly budget. The choice is made by activating the corresponding menu. The values are set:
- Goal
- Average conversion cost
The ratio of profit to the number of goals achieved. The value is individual for each campaign. - Maximum CPC
The algorithm will not raise bids above this figure; - Weekly Budget
Here you can set a spending limit for 7 days.