Avito is the largest platform for posting private ads. Every day, millions of people use its services. opportunities. People come here to buy goods cheaper than from official sellers. Not only individuals, but also individual entrepreneurs and organizations can sell here. How to open a store on Avito? Who Avito store. is this format suitable for? What should you pay attention to? We will tell you in the article.
Avito for business – what is it?
The Avito store is a special option that allows overseas data companies and entrepreneurs to place ads on their behalf. In fact, it is an electronic showcase of goods, similar in functionality to a regular organization website. Thus, the Avito store replaces a catalog website or an online store.
Advertisements for business accounts are completely paid. The more publications, the cheaper they are. Users can view them in the general feed how to style your silk saree for any occasion or on the company page on Avito. Communication Avito store. v with clients occurs right there, there is no need to go to third-party messengers and services.
Avito Audience
Users often twd directory bargain, ask a lot of questions, and sometimes offer inappropriate barter. Is such an audience suitable for business? Data Insight conducted research that will answer this question.
Fig. 1. Avito audience
Avito is the number one private trade service in Russia. Its app is among the top ten most downloaded (according to App Annie). The platform accounts for up to 70% of all non-professional transactions. The resource is visited by about 37 million people monthly. According to research, 70% of the audience are people aged 24 to 44. This is an active and well-earning part of the population. At the same time, 89% of them are experienced Internet users.
Avito’s audience is positive about C2C transactions. Surveys have shown that 67% of such users are inclined to make purchases through other online formats. From 2017 to 2019, sales volume here increased by 92.5% to 568 billion rubles.
The service is used to buy not only used goods, but also new ones. In 2017, the share of new or unsuitable goods was 27%, in 2019 – already 29%. At the same time, the percentage of used items fell by 2 points and in 2019 was 60%. The trend is that more and more people prefer to buy new ones. In 2021, there are already more than 24 thousand operating stores on the site.
The research clearly shows that Avito’s audience is young, active, wealthy, and inclined to shop online. It’s a tasty morsel for online merchants of all sizes. But the specifics of the platform won’t suit everyone.