A B2B marketing approach that works for one business may not work for another, but that’s not to say we can’t learn something from the pros.
Here are some B2B marketing examples of businesses that do it right.
1. Social Media Marketing: Adobe
TikTok can seem like a difficult platform to stand out as a B2B brand, but some companies have managed to attract thousands — if not millions — of viewers to their videos through high-quality content and an understanding of the app.
Take software company Adobe, which has 262.3K followers and 2 million likes on its TikTok account.
When Adobe first joined the app, the company’s second video got over 2 million views. The video asked its audience, Who is a creative TikToker we should know about? This encouraged high audience engagement.
Adobe succeeds on the app because it creates engaging content specifically catered to TikTok‘s audience. All of Adobe’s videos are short, entertaining, and easily digestible.
Take the following example, which has over 370K views and highlights how user @emilesam used Adobe’s After Effects edit to create a fighting sequence against himself.
The brand does a good job highlighting its products in a fun, non-promotional way.
Both consumers and businesses can see a clear connection between using Adobe’s products and finding success on TikTok — which makes this a great example of B2B marketing.
2. Content Marketing: Shopify
Ecommerce company Shopify hong kong telegram data produces many different types of content resources, such as a blog, business courses, and community events.
But one content avenue that helps the brand stand out is its podcast, aptly titled “Shopify Masters: The ecommerce business and marketing podcast for ambitious entrepreneurs.”
The podcast focuses on inspirational stories from entrepreneurs and offers practical tips for starting an online business on Shopify.
Episode topics range from “Disrupting the Soda Industry with a Healthy Spin” to “How Masks For Dogs Landed a Deal on Shark Tank.”
Offering so much valuable, interesting content for free is a fantastic example of effective B2B marketing, which should always provide value before it tries to extract it.
3. Digital Marketing: Mailchimp
Mailchimp’s homepage is easy to navigate and focuses entirely on its customers’ pain points.
Consider, for instance, the first large text you see when you click on the page: “Turn Emails & SMS into Revenue.”
Below are four separate options that show uncovering the power of business ownership how Mailchimp directly addresses a business’s needs. The language focuses on the customer and how Mailchimp can help the customer reach their goal: To grow their businesses.
Ultimately, the company demonstrates how much it values each customer by tailoring each piece of content toward its customers’ unique challenges.
4. Client Testimonials: Venngage
Venngage took its positive client canada cell numbers testimonials and sprinkled them throughout its website.
This social proof lets prospects know that you have a track record of reliability and have delighted previous customers beyond expectation.