Believe it or not, B2B buyers and C-suite executives can and do use social media when making a purchase. That’s right — social media marketing isn’t just for brands targeting individual consumers.
Many B2B companies struggle with social media marketing, though.
It can be harder to use social media to connect with business customers, especially because (as we mentioned above) there’s typically a denmark telegram data lengthier sales cycle and longer chain of command.
Honestly, B2B social media marketing might not be where you convert the greatest number of leads, and that’s OK. It likely comes into play near the beginning of your buyer’s journey.
Social media is a powerful tool for building brand awareness, giving your company an online personality, and humanizing your business — all very powerful factors when it comes to marketing and connecting with potential customers.
Like email marketing, social media is also a highly effective channel for sharing your content and enhancing your brand expertise, the latter of which we know B2B customers appreciate.
Overwhelmed by social media? Spend more time connecting with your followers with our time-saving suite of social tools.
While your social media accounts might not convert as frequently as your content or email marketing, they’re just as important. In this case, followers are just as valuable — you never know when they might convert to leads or customers.
Pro tip: Content shared by employee advocates can generate more engagement than content shared by brands. So, involve your employees in your B2B social media marketing strategy. Encourage them to create their own social media channels and share about life at your company.
Create a culture account (like our @HubSpotLife Instagram) to show what’s going on at work, not just what you’re selling. You never know — this might attract strong talent, too.
B2B Marketing Trends to Watch in 2025 [New Data]
HubSpot’s Blog team conducted research start improving your website performance with us! and ran surveys to understand the challenges, opportunities, and initiatives that B2B marketers face in 2025.
From the 2025 State of Marketing Report, here’s what marketing teams can expect from this year and how they can adapt to make the most of these trends.
1. Marketers make a big shift toward reaching younger generations.
Reaching “the younger generations” has canada cell numbers been in the marketing milieu for several years. Many thought leaders have posited the benefits of chasing Millennial and Gen Z buyers; it’s starting to feel a little redundant.
But, our data shows that we’ve reached a turning point heading into 2025.
Gen Z and Millennial customers remain stable targets — we’re not seeing a significant shift toward or away from them.