A web version email is a simple and accessible alternative to AMP. The subscriber receives a static HTML email with a link to the interactive version. It has all the capabilities of landing pages, but is easier to create and therefore cheaper for ball and receives the fax lists company. The web version also does not require a separate domain: it can be uploaded directly to the mailing platform.
Concept
In parallel with the technical audit, we started thinking up ideas for the mailing. Selgros had specific requests on three topics: one letter had to highlight the hypermarket’s general trade offer, and two more had to highlight the products of the meat department.
At this stage, it is still unknown which solid roi specialists will work on the project, so all available copywriters and designers gather for a brainstorming session . The more diverse options appear during the discussion, the more interesting the final list will be for the client.
Usually, a brainstorm brings 6-8 ideas
The manager compares them: which one conveys the USP better, which one is more suitable for the client’s ToV , which one requires less time to implement. And based on this, prepares the final proposal.
For Selgros, we prepared almost a dozen options. Here are some of them:
The brand team and I settled on the following ideas:
1. Selgros tour . The subscriber can click on each department and see.
“Our Topic” product cards, and the final click on the cart with products ball and receives opens a barcode for a 20% discount. This format made it possible to show that the hypermarket has entire departments with its own products.
2. New Year’s table . All the plates are set, the user removes the lids, under which there are meat dishes and buttons for buying them. All the products in the letter are also the hypermarket’s own brand.
3. Snow Globe . A cozy congratulatory letter: a New Year’s wish.