We’re back with the latest news on digital marketing and advertising . WhatsApp , the world’s most popular messaging app , has announced that it will introduce advertising to its platform starting next year . Since its purchase in February 2014, Facebook has been considering the option of monetizing WhatsApp. In August of this…
Amazon Advertising is now the third largest online advertising platform, behind Google and Facebook. And the figures indicate that it will continue to grow in the coming years, so it is time to take it into account in your marketing plans. Amazon Advertising harnesses the power of the world’s largest e-commerce platform to reach…
The best marketers are the ones who create markets, and content marketing can help you do that. We often think of marketing as a way to identify potential users of our product Content Marketing: or service and thus be able to “sell” them our brand. But what really makes the difference is the ability…
Christmas campaigns are here! It’s the perfect time to put the finishing touches SEM: 5 ways to on your ads or, if you’ve been forward-thinking and already have them up and running, you still have time to make changes to get the best results. There are a lot of shopping-related searches during this time…
The inbound marketing plan is a completely essential reference document, How to design and if we are not clear about where and how we want to go. It is impossible for us to get there! But many times this plan is not as complete as it should be or simply does not exist. Mistake!…
Everything related to rationality has always been overvalued: decision-making, supposed intelligence… But in recent decades, advances in cognitive psychology have brought to light the importance of managing emotions not only for the balance between oneself and one’s Emotional Intelligence: closest circle, but also as a measure of people’s success. This phenomenon, known as Emotional…
Every new launch requires a strategy and a product marketing plan , since only in this way can we coordinate the impacts to ensure that it receives all the attention it deserves and starts off on the right foot in the market. As with marketing plans in general, the service or product marketing plan…
Do you want to create the best online marketing campaign for your brand or company? How to make the You are not alone: many marketers have the same goal, but only a lucky few succeed. Do you know what their secret is for creating a good advertising campaign ? The truth is that there…