When are AMPs particularly useful for B2B companies?
AMPs are primarily used to make current content such as news available quickly and without distraction on mobile devices. In […]
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What to look out for in search engine optimization
From a search engine optimization perspective, your webmaster should also consider a few points to ensure that both your website
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Accelerated Mobile Pages: Lightning-fast AMPs for B2B too?
At the beginning of 2016, they first appeared in the Google search index with a lightning symbol: so-called Accelerated Mobile
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Write for the reader
First, don’t just write for search engines, but for your readers. Put yourself in the shoes of your target group:
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Tuning for your B2B website: From cumbersome to exciting texts
Can good quality texts contain complex information? And is it then understandable? The answer: good content must offer both –
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Avoid the butterfly effect
Flexibility is important in all communication projects, including lead nurturing. The stability of your campaign structure must not be compromised.
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Design with a goal in mind
Have you decided on lead nurturing as a concrete strategy for B2B lead generation? Then you accompany your prospective customers
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Lead Nurturing: More Power for Your B2B Lead Generation
You know the feeling: There are probably lots of contact details in your CRM system. But have you really made
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Shedding Light on the Dark: 5 Trends in B2B Online Marketing 2018
Especially in B2B online marketing, numerous trends are emerging one after the other. Distinguishing between a short-lived hype and a
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Not without my design library
In order to present your B2B brand holistically, the design must follow a consistent line. Ideally on all digital user
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Your ace up your sleeve: 7 tips for B2B brand presence on the web
What comes to mind when you think of “B2B”? Complex content, often incomprehensible websites or products that require explanation? Your
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How can you avoid likes from the Arab world?
In fact, these are often fake profiles. The catch: Unfortunately, this cannot be completely avoided. Nevertheless, you can try to