Now that you’re armed with your buyer’s firmographic, demographic, and psychographic information, it’s time to start building a B2B marketing strategy tailored specifically to them.
Start by defining your marketing mix, or the 4 Ps of marketing:
- Product. What product you sell.
- Price. How much the product costs.
- Place. Where the product is sold.
- Promotion. Where customers will find out about the product.
Defining your 4 Ps will help you create a more extensive marketing strategy. It marries all of the information you’ve recently found about your potential customers with the information you already know about your own product.
That will empower you to create a more brazil telegram data effective strategy than if you jumped right into tactics and execution.
Featured Resource: Marketing Mix Templates
Click here to download the templates for free.
4. Create a B2B marketing plan and a marketing strategy.
Once you’ve defined your marketing mix, you can dive in even more deeply by creating a marketing plan and a marketing strategy.
A marketing strategy marries market conditions with your company’s goals, and a marketing plan provides an actionable roadmap with specific channels and metrics.
What’s most important is outlining your own company’s summary and target markets, then deciding where you’ll promote your company.
Here’s the thing: It’s all too easy to choose specific strategies, like social media marketing and content marketing, without a strategic approach. That can easily lead to overspending in the wrong areas.
To create a marketing plan and strategy, I recommend starting with a template.
But, as with your buyer personas and customer profiles, you should see your marketing plan and strategy as something that can change. That means when you get more data, and it makes sense to do so, you can pivot your marketing plan and strategy.
Featured Resource: Free Marketing Plan Template
Click here to download HubSpot’s free Marketing Plan Template.
By using this template, you can compile all the information you need to choose the right B2B marketing channels for your company.
You’ll be able to lay out your:
- Business summary and initiatives.
- Target market.
- Market strategy.
- Budget.
- Marketing channels.
- Marketing technology.
In this list, we could have easily shared specific marketing tasks you can do, such as creating online content or publishing short videos.
And while these things will likely be a worthy use of your time, it’s more important to spend your time strategizing to minimize marketing costs and increase your ROI.
Strategizing is the core of your B2B marketing strategy — not implementing specific tactics such as blogging or SEO. Those will come later once you have defined the big picture.
5. Cover all of your B2B marketing bases, such as launching a website.
It’s time to dive into the more tactical aspects of your B2B marketing strategy.
That means covering all of your primary colors and their meaning marketing bases. But we don’t want to dive too deeply yet; this is about nailing down the basics.
The “basics” will vary per industry. For instance, in a more traditional vertical, you might rely less on your website and more on industry events.
That said, you want to make your B2B company has covered most of the following things (click on each one for a checklist to run through):
- Launching a website.
- Creating and maintaining your social media profiles.
- Starting an email marketing newsletter.
- Signing up for industry events and conferences.
No matter which B2B industry you’re in, and regardless of your audience type and age, these things will likely benefit you.
Later, we’ll cover specific types of B2B canada cell numbers marketing that you can integrate under each of these strategies. But here’s a good introduction:
- Strategies for your website — content marketing, blogging, SEO.
- Strategies for your social media profiles — social media marketing, paid social media, short-form video marketing.
- Strategies for your email marketing newsletter — email marketing, lead nurturing.
- Strategies for industry events and conferences — event marketing, trade show marketing.