Cold leads: discover This first quarter can be a great time to rekindle cold leads .
There are a lot of contacts on vacation, so many deals tend to be on hold during this time.
Besides that, there is also an important point: 50% of the leads generated are qualified, but they are not ready to buy at the time they were approached.
All of these contacts simply need a little reminder that your company is still committed to helping them solve their pain point.
That is what we are going to talk about today: tips for rekindling cold leads and how these efforts can turn into good business in the future.
So, keep reading!
Why do leads go cold?
Much of this deterioration occurs for reasons beyond our control. Contact email addresses may change, unqualified leads may be deleted, and so on.
Cold leads: discover And naturally, you will find among your mailing list subscribers many people who do not convert simply because they are interested in the content you publish.
And this is not a bad thing – they not only lend your company the status of an expert in the market, but they can also bring good business at some point, either directly or indirectly.
Solution: Launch a compelling re-engagement campaign
Lead recovery campaigns are your opportunity to Cold leads: discover get back in the game, reinforce your value proposition, and re-engage cold leads japan telegram data who were paying attention to your business in the first place.
The key to an effective campaign involves four steps:
Step 1) Identify the contacts you want to reactivate
First, it’s crucial that you define order is half the battle – 7 tips for stressed self-employed people! what constitutes inactivity among your cold leads.
There are two things to consider here: behavior and time.
Start by segmenting users who haven’t visited your website in a while and haven’t opened one of your emails in that same time frame.
Four to six months of inactivity is a good window to consider for most B2B companies.
From there, create a contact list based on specific contact properties that you have available in your
CRM or database.
Segment your contacts using the following sad life box information (for a contact to be on the list, they must meet all of the following criteria):
– The contact has not opted in to receive email communication (or marketing-related information) from your company.
You may also want to separate out
Into a second list any contacts Cold leads: discover that represent lost deals, or contacts that have made it through the majority of your sales process but then simply disappeared.
Finally, if you have enough data, you may want to segment additional contacts who meet all of the above criteria into multiple lists based on industry, job title, or properties that are most relevant to your buyer personas .
Step 2) Define re-engagement metrics
How will you measure the success of your campaign? The main goal, of course, is to get recipients to open your emails (and not unsubscribe when they do). However, you’ll also want to track email clicks and visits to your website.
Important reminder: record your current email marketing data (average open rates, click rates, website visits, lead conversions, customer conversions, etc.) for a period of six months or more before starting your re-engagement campaign).
Step 3) Produce your emails
You already know that these contacts aren’t responding to what you’ve been sending in the past, so it’s time to change it up!
These changes can apply to the subject line, preview text, and the actual content of the email.
You can also try sending at a different time than usual. According to Inside Sales , Thursday is the best day to prospect. Wednesday is the second best. And Tuesday is the worst.
It might even be worth trying an email on the weekend. Whatever you do, do something different from what you’ve been doing before.
Step 4) Set up a smart workflow
If you have the resources to do so, automate your entire re-engagement campaign . You can create a contact list that includes your goals.
Then, you can specify rules to define the type of action for each step of the process.
Finally, when setting up your automated campaign workflow, specify that once a contact joins your goal list, they should no longer receive re-engagement emails.