Brand archetype: How to emotionally connect with your target audience
Carl gustav jung proposed that there are 12 personality archetypes . Which have spread in the world of marketing . To guide brand strategy .
Learn how to use brand archetypes . To create effective advertising campaigns, as well as . How to choose predominant colors based on your brand archetype.
What are brand archetypes?
Brand archetypes are patterns of human behavior that are used in marketing to emotionally connect with the audience. spain telemarketing These patterns are universal and are based on Carl Gustav Jung’s theory, which states that there are certain personality archetypes that are repeated in all cultures.
Definition of brand archetype and its importance in the world of marketing
Brand archetypes are a set of representations that express how consumers are expected to perceive a brand’s image. They are used to create mental associations with the brand and to create an emotional connection with consumers.
Furthermore, brand archetypes are important to the marketing world because, as a company, they help you differentiate yourself from your competition through the unique personality attributed to your brand.
The 12 archetypes of brand personality according to Carl Gustav Jung
Carl Gustav Jung proposed 12 personality archetypes that have spread throughout the marketing world to guide brand strategy how to make a corporate podcast and upload it to spotify or apple podcast . The archetypes fall into four categories: independence, mastery, belonging, and stability. Each archetype has a specific attitude, goal, greatest fear, message, and description.
The 12 brand personality archetypes are:
- Innocent: seeks happiness and simplicity.
- Explorer: seeks freedom and new experiences.
- Wise: seeks truth and knowledge.
- Hero: seeks improvement and achievement.
- Outlaw: seeks revolution and freedom.
- Magicians: They seek transformation and innovation.
- Common: Seeks connection and belonging.
- Lover: seeks love and passion.
- Patriarch: Seeks leadership and control.
- Creator: seeks creativity and innovation.
- Caregiver: seeks service and helps others.
- Innocent: seeks security and stability.
Choosing the brand archetype and its relationship with the target audience
Choosing a brand archetype is vital to connecting with your target audience. By selecting a specific archetype telemarketing forum , you can create a unique personality for your brand that relates to your target audience’s values, desires, and needs .
The choice of brand archetype will also guide your entire communication and marketing strategy, including the theme of your advertising campaigns and the choice of predominant colors. It is therefore important that you choose an archetype that fits well with your brand and your target audience in order to achieve a lasting emotional connection .