Content Marketing Masterclass: Part Two
If you’ve read Part One of this Content Marketing Masterclass, you should be well aware of all the benefits of content marketing for your business.
Are you very enthusiastic? So there are two of us.
However, before you start producing content for the sake of it, you should seriously consider creating a solid content strategy.
If you skip this step, you risk spending a ton of time, energy, and resources for very little results . So, wait a bit before ghana phone number data writing that great blog post, and learn how to create a content strategy, step by step.
You’ll thank me later.
This post is part two of a brand new content marketing masterclass series. We think it’s an incredibly important topic – and based on a little survey we conducted, you think so too. The problem is, there’s so much content out there (meta) about content marketing, and a lot of it is conflicting information.
We bring you this Masterclass in shopify: dedicated to e-commerce for companies in the united states partnership with Anouck Meier, Chief Storytelling Officer at Ampersand . Anouck is a conversion-focused copywriter and content marketing strategist who has worked with many brands, big and small, to help them achieve their business goals through strategic content. We’re going to break down content once and for all in a comprehensive guide. Ready to get started?
– Jeroen Corthout, Co-Founder Salesflare , an easy-to-use sales CRM for small B2B businesses
What is content strategy?
“I’m very excited to talk about strategy, definitions, business jargon and gibberish” – no one ever has.
While this topic apparently makes many very smart people want to sit in a corner and cry, it’s important to have a common understanding of what a content strategy is.
A strategy defines a specific course of action that will take you from where your business is now to where you want to be. It’s basically “where to play and how to win.”
A content strategy, in particular, guides Cyb directory you in creating, publishing, distributing, and managing valuable content . It defines how you will use content to achieve your business goals and meet the needs of your audience.
Your content should have a well-planned purpose, and that purpose should align with your business goals. Whether it’s the tiniest tweet or an epic 10-part blog series, if it doesn’t align with your company’s overall vision, it’s a waste of time, energy, and money.
The 5 key elements to consider in your content strategy are:
- What should you do are you trying to achieve?
- Who are you targeting? Who is your audience?
- What is your brand ‘s unique story ?
- What content formats will you use?
- What channels will you use to distribute your content?