And when it comes to content types, some formats will thrive while others might struggle. So, which ones will crush it, and which will fall flat? Let’s see.
Content types that will crush it.
HubSpot study shows that some content types are perfectly positioned to thrive with AI. 45% of people believe educational content — like “How to” guides and step-by-step tutorials — will perform the best, while 37% think review and comparison content will also do well.
So, if you’re creating this kind of content, you’re probably set to see some serious payoffs.
On the flip side, personal stories (30%) and opinion pieces (28%) are likely to face the biggest challenges. These formats depend heavily on a unique voice and personal touch, which can be tough to keep fresh and relevant with AI.
The takeaway?
Content that offers clear, real value is more likely to succeed, while more subjective, personal content will have a harder time keeping up. Almost impossible to generate with AI, to be honest.
Curious if I used AI to generate this denmark telegram data piece? An outright “No.” Just a few times for suggesting alternative wording.
The Limitations of AI-Generated Content for SEO
While AI can speed up the content creation process — which certainly has SEO benefits — it’s not a self-driving technology.
For instance, many AI models cannot discern whether the information they collect from the web is correct or not. It may pull information that is inaccurate, unreliable, or even biased. In a similar vein, AI models rely on limited data.
ChatGPT, for example, is limited to data before 2021 (for free users). If you ask it to write an article about, say, “The Top TikTok Stats of 2024,” it will generate an article with outdated data. Google will then prioritize articles with more current information, potentially impacting your search ranking.
Then, there’s the issue of duplicate content. Imagine thousands of marketers asking ChatGPT the same question and pasting its response into their content. When Google crawls these pages, it may determine that the content is unoriginal or lacking expertise.
This isn‘t to suggest AI-generated content 7 reasons why it’s important to support local businesses is inherently bad. In Blyskal’s own words: “If I read an article, liked it, derived value from it, and then discovered that the article was written by AI, would I care? I’m not sure I would.”
However, AI-written content alone may not be enough to compete in search engines. To stand out, you must combine AI with human expertise and perspective.
HubSpot suggests: Beware of spitting phone number thailand out identical content to that ranking in SERPs. Add unique experiences even into tutorials — e.g., describe how your team, clients, or experts do X task. This way, you can add authenticity and helpfulness to your content.
Joel Popoff, CEO at Axwell, shows his experience on the matter of generating product descriptions. Popoff used AI to generate product descriptions for the team’s Axwell Wallet. He notes that the initial results were generic and failed to reflect the outstanding quality and craftsmanship we pride ourselves on.