An appealing design follows modern standards and is bold, but always focuses on the target group of B2B companies. At the same time, designs from B2B companies should always be individual in order to stand out from the competition. An appealing design also relies on strong contrasts and images that are balanced with the content.
Text and colors are another important aspect
The right ratio of screen size, font size finland phone number list and line spacing is essential for readability. Headlines must arouse interest, because the body text is only skimmed online. Another incentive is the use of web fonts, which can make the website distinctive. When choosing your colors, rely on your corporate colors to create recognition value and use them carefully. The principle of less is more always applies. The harmony of all design aspects is the high art of an emotional B2B website.
#5 Use an emotional approach
If motivation and enthusiasm the in aggregating and summarizing information are behind the website, a good website can arouse emotions. Colors, fonts and images trigger a subconscious psychological effect. If the websites are of high quality and designed with attention to detail, the visitor will enjoy exploring the website. It is unobtrusive and gives a feeling of security and safety. Even a B2B website, which usually has rather sober products, can arouse emotions in this way. A good web design is subtle, but leads the visitor to their goal. The aim must therefore be to differentiate the increasingly interchangeable products in the B2B sector through the approach, content and guidance.
#6 Create trust and credibility
Trust is the cornerstone of a tg database customer relationship. A website should therefore reflect the trust and seriousness of a B2B company and be credible at all times. Present yourself as an expert to gain trust. For example, create credibility and trust through customer statements. Especially where references cannot be shown, satisfied B2B customers can speak for the company. It is just as important to consistently continue the external image of the brand on the web. Technology companies with a high degree of innovation and quality standards for their products should ensure that this standard applies to the website.