The influencer industry has been on the rise for some time now, and many and varied industries are taking advantage of the benefits that influencer marketing offers them. The right influencers can help brands gain more exposure, build relationships with the right audience, and sell more products and services. And the cryptocurrency industry is currently joining this rising marketing trend. In fact, cryptocurrency influencer marketing is becoming more and more accepted as an effective marketing tactic in the blockchain industry.
Let’s take a look at what cryptocurrency influencer marketing is and how you can take advantage of this new area of influencer marketing. We’ll also look at which channels work best for cryptocurrency brands and how using the right influencer marketing platform can help you launch an effective cryptocurrency influencer marketing campaign.
Find out how to select the most suitable influencer for your brand and product with our free guide.
What is Cryptocurrency Influencer Marketing?
Cryptocurrency influencer marketing is a way ofinfluencer marketingused by companies working in the cryptocurrency market . You can use a cryptocurrency influencer to promote your brand or products so that you can reach a much larger audience and build a respected name for yourself . Influencers use various advertising strategies to do this, including reviews, recommendations, and public promotions.
Most ofguysCryptocurrency influencers typically generate traffic and brand awareness through social media pages like Twitter and YouTube . However, since it’s such a niche industry, it’s importantfind an influencerwith experience in the blockchain market . They need to have an instagram database audience that perceives them as experts in their field . And this is much harder than finding influencers who work in more conventional industries like health and beauty.
It is also vital that the influencer you choose shares the same core values as your brand. That is why it is so important to use the right tools and software to find the best influencers. We will share more information on this soon.
Cryptocurrency Influencer Marketing Example
Let’s look at an example of a successful cryptocurrency influencer marketing campaign to help you understand how it works.
FTX
FTX is a centralized cryptocurrency exchange platform , “built by traders, for traders.” The brand primarily focuses on selling derivatives, options, volatile products, and leveraged tokens. FTX is one of the first blockchain brands to take advantage of cryptocurrency influencer marketing and has started collaborating with several influencers to help grow the brand.
One of the most prominent influencers that the company has started our advice is always to allocate part of your time working with is Tom Brady , the famous NFL Superbowl champion. Tom Brady has become somewhat of an expert in the blockchain industry and has a huge following online. FTX has also started working with the iconic model Gisele , who is known for promoting charities that have a positive impact on the world, including various humanitarian, educational, and environmental causes.
By collaborating with both Tom and Gisele, FTX has managed to be attractive to their fans and have a great organic reach to promote their products through one of the brand’s core values: true altruism. And this is the key to effective crypto influencer marketing:find influencerswhose values are in line with those of your brand.
Which Cryptocurrency Influencer Marketing Channels Are Best?
These are often considered the two best channels for promoting cryptocurrency influencer marketing campaigns:
- Instagram – There are many cryptocurrency experts and thought leaders speaking on this platform. It can be a very good platform to find the best cryptocurrency influencer marketing experts.
- YouTube: Crypto influencers often share cryptocurrency news and feature blockchain brands. It can be a great platform to find the right audience for your campaigns . Popular accounts include BitBoy, CryptoBud, and CryptoZombie.
How can Influencity help?
Cryptocurrency Influencer Since cryptocurrency influencer marketing is still a relatively small segment of the influencer marketing industry, one of the biggest challenges facing crypto cell phone number businesses is finding the right influencers to promote their brands. Of course, you can do manual searches using the #crypto hashtag , but it won’t necessarily return the results you need. Plus, you still have to research the influencer to make sure they share your core values.
Influencity can help you. Our platform helps brands tofind influencers of all kinds of industries, including the cryptocurrency market.
With the Influencity platform, you can use a combination of filters that help you find cryptocurrency influencers with the right target market followers . For example, search for influencers interested in electronics and computers and focus on profiles that reach audiences in particular locations. Additionally, our comprehensive influencer analytics allow you to see the brands that an influencer’s followers engage with the most, giving you insight into the content they prefer. This way, you can find the influencers that fit your brand’s needs, vision, and goals and create a high-engagement cryptocurrency influencer marketing campaign for your business.