Digital generations: how to attract centennials with your online advertising
The new digital generations are making a strong entrance. Just when we thought we were finally understanding how to reach millennials, now it’s time to market to centennials . Although many of them still depend on their parents’ credit cards, it’s time to get ahead of the competition and give your marketing a twist to attract the younger ones.
But who exactly are the centennials? What social networks do they hide on? What are their consumption habits? Don’t worry, here I’ll tell you everything you need to know to win over the new generations with your online advertising .
Digital generations: how to attract centennials with your online advertising
Who are the centennials?
As you may have already deduced, centennials or generation list of equatorial guinea consumer email are the “little brothers” of millennials .
Born between 1995 and 2010, they are a very diverse generation, ranging from primary school children to twenty-somethings looking for their first job. But their time is coming: it is estimated that by 2020. Centennials will account for no less than 40% of consumers.
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These are some of the characteristics that can help us understand them better:
They are 100% digital natives
The phrasewithout the Internet or mobile phones; in fact, the youngest have already grown up boost your innovative leadership: key to business success with Facebook, Twitter and smartphones. In contrast, millennials were young enough to adapt to new technologies without problems, but they did live through at least a few years of the pre-digital era.
They are less consumerist than millennials . Members of the new digital generations value entertainment and experiences more than objects. s long as basic needs are covered. They also value fashion less than teenagers did a few decades ago.
They are not compulsive buyers . In addition to placing less value on material things, they are also more responsible when purchasing them. As for their purchasing criteria, most value quality over price.