Digital Marketing Director: The 10 Most Important Challenges of This Position
The day-to-day life of a marketing director is Digital Marketing full of fascinating challenges. Digital marketing presents us with an ever-changing landscape, and both the competition and the possibilities available to us are growing every day.
In addition to the global strategic challenges that very marketing list of greenland consumer email must face, new digital trends bring us new problems and opportunities for growth. Do you want to know what they are? Keep reading!
Digital marketing director: the 10 most important challenges of this position
The global challenges of the marketing director
1) Convert leads into customers
Facebook Ads, SEM, SEO, banners… lead capture strategies are the bread and butter of marketing teams, but they are of little use if we are unable to convert leads into customers.
To overcome this challenge, marketing directors need to ensure that investment in each channel is being measured in relation to the conversions it generates, and not simply the number of clicks or visits. A good attribution strategy is needed anhui mobile phone number list to know where each new customer comes from and, if they have received several marketing impacts, to assign the correct value to each one. Only then will we be able to accurately know the ROI of each channel and allocate the investment in the most profitable way.
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2) Increase average customer lifetime value
After converting leads into customers , the next step is to get the most value out of each one. Acquiring new customers is much more expensive than keeping existing ones, so we want to get the most out of them.
The average lifetime value of a customer is the amount of benefits they 10 reasons to launch a business podcast today generate throughout their relationship with the brand, from the moment they start buying until they leave us. To increase this value, we need to either get them to buy from us repeatedly or increase the average price of each purchase.
To successfully overcome this challenge, the marketing director must thoroughly review cross-selling and long-term customer loyalty strategies.
3) Win back lost customers
Very few customers remain loyal to a brand for life. Sometimes churn is a natural and inevitable process, but other times we can find the cause and find a solution. Therefore, the third major strategic challenge for marketing directors is to reduce the churn rate and win back customers who leave.
To be successful, you need to understand the reasons for churn (changes in customer needs, poor service experiences, the appearance of competing offers, etc.) and find a solution. Strategies such as email marketing and remarketing have a lot to offer here, and of course, impeccable customer service will also be of great help.