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The world is undergoing a massive digital transformation – and this is having an impact on politics, social relations and especially business. In politics, several countries are struggling desperately to emerge from crises, others are struggling to resume development and some are struggling just to survive.
In business, there is an awakening to
New ways of relating and doing business . And this allows the emergence of new models and new ways of making money .
Centuries-old companies are facing immense challenges to grow or even survive. Many companies that we have admired for many, many years are now on a knife edge and, if they do not act extremely quickly, they will disappear from the market!
Does it sound too catastrophic?
That’s not what the study conducted by the John M. Olin School of Business at the University of Washington says. According to the data obtained, approximately 40% of the current Fortune 500 companies in the S&P could close their doors in the next 10 years for not adapting to the new rules .
We have examples of this in our daily lives: the music industry fought bravely to protect its empire, but it made room for the emergence of new models.
And its inability to keep up
With this new scenario has led to canada telegram data companies like Spotify emerging and revolutionizing this market. The same applies to Netflix, which has pushed companies like Blockbuster to the sidelines.
Digital transformation: a new society, a new experience, a new need!
All of this is the result of changes in society, which have generated a new consumption model among people.
Today’s society is increasingly demanding :
It demands more from its politicians, monitors website costs for small businesses the local and global economy, and is concerned about issues related to the environment and the preservation of the planet. People want more quality – in every sense.
The new generation is born, thinks and acts connected – forcing past generations to keep up with this new pace, at the risk of remaining on the margins of this new society .
We are in the midst of an experience revolution :
Consumers are looking not only for usability, but also for incredible experiences provided by brands. Without this, the relationship between sad life box company and customer loses its meaning.
Optimize: a matter of primary necessity for companies
Optimization is synonymous with efficiency. If your company is not yet optimizing processes, applications and its technology infrastructure, it needs to start taking action right now.
You can start by rethinking how your
Company is organized and prepared to meet the demands and desires of the new consumer.
Is your digital presence prepared to offer the best communication channels with your customers and to generate leads ? Is your structure agile enough to respond quickly? Do the company’s professionals think and act in an optimized and collaborative way?
Are your systems and IT ready to deliver quickly
In short cycles and meet the real needs to ensure the best experience for your customer? Is your infrastructure high-performance, robust and scalable?
These are some of the questions you can start to organize and thus optimize your company for a new reality, digital transformation .
Cases like LEGO’s are increasingly common in the market
The company almost went bankrupt, but managed to overcome its difficulties through a new strategy – focused on the quality and optimization of its products, as well as a collaborative relationship with its consumers.
Today it is one of the most powerful brands in the world, surpassing brands such as Nike, Coca Cola and Ferrari.