Discover the key AI marketing statistics for 2024
Below you will find key statistics on AI marketing:
- Adoption of AI
- Benefits of AI for marketing professionals
- How AI is used in marketing
- AI Writing Quality
- Is AI going to take away jobs?
Benefits of AI for marketers Statistics
- Marketers who use generative AI save an average of at least three hours on every piece of content they create. (Source: HubSpot)
- IA Generativa enables marketers to create much more, higher quality, and better performing content. (Source: HubSpot)
- 67% of respondents say AI saves time and enables faster content creation. Additionally, nearly half of marketers say AI improves the quality of content, makes it more personalized, and provides inspiration (Source: HubSpot).
How AI is used in marketing statistics
- Two-thirds of respondents say they use it for brainstorming sessions, first drafts and outlines. Nearly half (49%) say they rely on AI to produce final content. (Source: MarTech)
- 85.1% of marketers use AI para escribir artículos . This is a very high percentage, which shows the popularity of the products. Content creation with AI in no time. (Source: AuthorityHacker)
- How are marketers using IA para la creación de contenidos ? When it comes to content creation, marketers use generative AI to get ideas/inspiration (22%), summarize text into key points (21%), write copy for marketing content (20%), create images (20%), and create wireframes (18%). (Source: HubSpot)
- How are marketers using AI to write copy? Only 5% of marketers use AI to write full-length content. While a third (35%) of AI users rely on it for ideas or inspiration, another third use it to create an outline. Meanwhile, india telemarketing list only 25% use it to write a few paragraphs that they later need to expand on. (Source: HubSpot)
Statistics on the quality of AI writing
- 82% of content 10 reasons to launch a business podcast today creators think AI-generated content is just as good as human-generated content. (Source: Capterra)
- 96% of marketers who use telegram database generative AI to write copy say they need to perform some level of editing on the copy before it is ready to publish. (Source: HubSpot)
- The quality of AI content is already considered really good. 65.8% of people think AI content is equal to or better than human writing. (Source: AuthorityHacker)
- 63% of AI adopters cite inaccuracies in AI content as a major challenge. This is widely known, but it hasn’t deterred many people from using AI. (Source: AuthorityHacker)
- The 1 challenge marketers face with AI is that it can produce inaccurate insights. This highlights the importance of having a (human) expert working with AI to ensure the accuracy of the insights and guide them in the right direction. (Source: HubSpot)
AI Marketing Statistics – Key Takeaway
AI adoption in the marketing industry is growing rapidly, with over 73% of B2B and B2C marketing executives already using generative AI. Its use spans a variety of areas, such as brainstorming sessions, generating first drafts, and producing final content. AI has proven to be incredibly beneficial in content creation: marketers using generative AI save an average of three hours per piece of content, and a whopping 89% of marketers attest to improved content quality thanks to AI.
When it comes to the types of content created with the help of AI, social media posts come out on top, followed closely by emails, product descriptions, and blog posts. AI content writing quality is largely perceived as being on par with, or even better than, human-created content.