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Do you speak the language of your audience?

 

The first question to ask yourself, when your posts or denmark phone number library pages do not receive likes and other interactions, is whether you have truly understood what your audience wants to hear from your brand. First of all, it is essential to have a clear representation of your buyer personas, that is, the typical customers with whom you intend to interact.

In fact, you will need to understand who your potential followers are , what characteristics they have (age, sex, hobbies, profession, interests, tastes, purchasing habits and so on) and what needs they want to satisfy by surfing social media. Afterwards, you will need to understand how to attract their spontaneous interest, listening to their needs constantly and finding a set of topics, languages ​​and formats that can effectively stimulate their interaction.

Test different types of content

In the digital universe, tests and experiments are the order of the day and are necessary to identify the types of content that are truly capable of meeting the public’s favor . Planning your action strategy on social networks is only the first step in a long testing process, the only method that can lead you to truly understand what the target appreciates and what does not.

What to test? Every single element of your content can be put to the test: you can try to vary the proposed topic, the creative format, the graphics, the copy, the Call To Actions and so on, until you find the right. Do you speak the format to satisfy the needs of those who follow you. Today, every social media has different functions and formats to experiment with . Just think of Instagram with its wide choice of Reels, carousels, images, stories etc. But also Facebook, Tik Tok, Pinterest or LinkedIn, have features to exploit to maximize your results.

Do you know your target?

An essential clarification: even in the B2B world it is possible to play with different social content proposals and different languages, to intercept the public of a specific market niche . More Details : plan your us company finances 

If your page receives few likes, comments and interactions, maldivian lads maybe it’s because you’ve figured out who to talk to, but you don’t know their language . In fact, it’s not enough to understand which topics to cover in your editorial plan. Do you speak the but also how to cover them and which Tone Of Voice to use to convey an effective message to your audience.

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