The best approach is to be consistent with Domain your email marketing. Stick to a regular schule of sending and don’t send out high volumes of email straight away (this is sometimes done when you move over to a new email platform and you import a list of existing subscribers). Build up the volume of emails over time so as not to harm your reputation. This is call IP warming.
As mention, your sending reputation
is link to your domain name, as well as your IP address. It makes sense to have different domains for different categories of emails that you send out. For example, you could potentially have one domain for transactional emails and another for marketing. Firepush can create different email domains if ne, please contact us to learn more.
Some ESPs stipulate that the domain name us in the ‘From’ field of your email message matches that of the domain us to send the message. This isn’t an absolute requirement, but you’ll have more chance of your emails being deliver if the two domains match.
Use a reputable DNS provider and ensure that your contact information is detail in the WHOIS database – this is a source that identifies who owns a domain and what is content marketing? and why is it important? how to get in contact with them. It’s recommend to point your mail exchange records to the same domain that you’re sending email from within your DNS settings.
Setting up email authentication
Email authentication is an important factor betting email list that ESPs rely on to determine whether or not your email is spam and should, therefore, be filter into the junk folder or dropp completely.
There are four common types of authentication including DKIM, SPF, DomainKeys and SenderID. Firepush is working to support these authentication methods in the future.