The cart is always clearly visible , to allow people to see, egypt phone number library at a glance, what they are buying. The design is clean and minimalist and the site adapts perfectly to mobile: in addition, an app is also available to make purchasing from mobile devices faster.
THE WINNING CHOICE . Is your site’s user experience really as good as it should be? Here is a list of 10 questions you should ask yourself to check your store’s user experience:
- Is the site structure logical, clear and easy to follow? Is the menu well organized?
- Does the site load quickly?
- Is the site responsive, meaning it automatically adjusts to different screen sizes, including mobile devices and tablets?
- Is the design consistent with the company’s branding strategy?
- Does the site include security features such as SSL certificates, privacy and cookie policies?
- Is the checkout process intuitive and requires as few steps as possible?
- Is the search function clearly visible and does it return relevant results?
- Are the text elements easily readable thanks to appropriate size and font?
- Are the details regarding shipping costs. Ecommerce: Why Some timing and returns clear?
- Are customer reviews and testimonials presented in a credible manner?
Product sheets missing or poorly curated
A product description can make the difference in making it attractive to your target audience. This is why e-commerce product pages must always be well-curated, full of details and with real photos.
To better understand how to optimize a product sheet, let’s take the fashion e-commerce ASOS as an example.
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This product sheet is taken care of down to the smallest details:
- Product photos are clear and taken from multiple angles;
- The price and discount are clear, also highlighting the convenience of a purchase today compared to the past;
- Product reviews can be viewed directly from the purchase page, thus removing any form of friction on the part of the potential customer; switzerland leads
- For new customers, ASOS offers a welcome discount, applicable with a special code. This is useful to encourage the first purchase and acquire a customer;
- The “find your size” tool is a calculator that can return your ideal size, based on previous user experiences. This reduces the risk of customer dissatisfaction and the return rate;
- Prominent information about shipping and return policies anticipates a possible customer objection and immediately makes the brand’s philosophy clear;
- Product details are always well indicated. Ecommerce: Why Some as well as the brand description and product care instructions.
A product sheet can also become a distinctive element of a brand’s communication. Look, for example, at the product sheet of the face cream by VeraLab, the Estetista Cinica brand.