Every goal becomes harder to achieve when there is no plan – and this is even more true when we are talking about a digital marketing plan .
The problem is that digital marketing can be difficult to understand and implement. And this causes many companies to always leave digital marketing behind, which harms their results and even their survival in the market.
Not focusing on digital marketing for your business is a big mistake
Especially because companies with a good digital marketing plan can even double their revenue per employee. And they can also grow twice as much.
So it is important to count on experts to develop an effective digital marketing plan. That is why we have listed below the six main steps that will help you achieve good results.
1) Stop viewing your website as an isolated part of your communication
The first step is to understand that your brazil telegram data company’s website is part of a marketing system. Building a successful website alone won’t have a huge impact on your business. But building a more effective digital marketing system will!
So start by actively managing your website, setting goals, and tracking them regularly. Start with these metrics:
Traffic You can view your website’s
Traffic performance through Google Analytics . You can find how many people really use their own newsletter and what i will focus on in the future this data through the “active users” item in Audience to monitor the number of visitors.
Contacts
Traffic is just the beginning of this journey. But it is the conversion of visitors into contacts that shows whether your website is actually attracting relevant traffic. Check this through your email marketing system.
Clients
Converting leads to customers confirms
That your business is attracting the right sad life box traffic and leads. This can be tracked in your accounting or CRM system.
When your company has a healthy marketing system, you will see growth in all three of these metrics.
2) Find your “best customers” and target them with the right offer
It’s crucial to build a marketing system that focuses on a group or groups of leads. This is a vital step in developing your digital marketing plan. And there are a number of ways to identify who your best customers are:
Segments
Group according to behaviors, demographics, company-specific information, psychology, and geography.
Also consider the average profitability of each segment
People
Buyer Personas allow your company to delve deeper into this identification, as through them it is possible to identify how they act, goals, skills and attitudes.
>> Click and find out how to create your Buyer Personas.
Life cycle stage
The customer lifecycle also helps with this. A lead in the initial contact stage is just starting to learn about your products. A customer you’ve been doing business with for over a year has different interests. Make sure your sales team is making the right offers at the right time.
3) Get the right people to find your business
Business growth through digital marketing is based on converting visitors into profitable customers.
Your website is a big factor in converting visitors. But you need to create a traffic building system to ensure your growth.
To connect with your potential customers, your company needs to be part of their world. And how do you do that? Use paid advertising to your advantage:
Retargeting
About 98% of visitors to most websites don’t convert . But retargeting allows you to reconnect with these visitors after they’ve left your site.
Social media
Maintaining and updating social networks
Helps to build relationships with your potential leads and customers, increasing trust.
Social media advertising
You can leverage your Facebook, Instagram, and LinkedIn updates to create business opportunities using even very limited budgets – depending on your current goals.
AdWords
Google’s business format allows your company to only pay when someone clicks on your ad, making it a less burdensome and more assertive investment for your company.