Knowing how to promote your ebook is essential, however, you will also need a good landing page to qualify and capture the data of customers element of your offer interested in your ebook. Therefore, dedicate yourself to building it as well.
Creating the ebook is just the beginning
Once your ebook is ready, it’s time to think about post-production. In other words, at this stage you need to define the price of your ebook if it is to be sold. Another important point during this phase is to think about data capture pages, which australia phone number data are usually landing pages .
You need to choose a platform to distribute or sell your ebook and select the payment method. It is important that you choose a consolidated platform to take care of your money. In addition, it also needs to have all the infrastructure tools so that you do not have to worry about sales.
Therefore, the finished ebook is just the element of your offer beginning of your work. When creating the ebook to generate leads, you must be concerned about the journey of your lead after downloading the material, as it alone will not generate sales.
In this sense, check whether it will be necessary to create a sequence of messages to send after the person downloads the product, or perhaps supporting unique local products even a follow-up call from your sales department to understand whether the person is ready to buy your product.
Therefore, you must monitor your ebook and the people who download it, because it is not enough to simply carry out all these processes and then leave your ebook aside. By monitoring your results, you have the opportunity to always improve the production and dissemination of your content.
The ebook will be the size it needs to be
The ideal size for your ebook is one that is in line with its content, making it relevant and complete for your customer. More than worrying about the size of your ebook, it is important to be careful about creating content that is interesting and attractive to your audience.
Therefore, the ebook cannot be too short or too contact lists long, as it needs to be in line with its theme and the result you expect when offering this material.
So, analyze what you want to cover in the material, the necessary topics and the common questions people have. Only then decide on the size of element of your offer the material. As we have seen, there is a lot of competition in the market and you will hardly stand out if you create an ebook that is too small or average. Go further!
Define the offer
Within a content marketing strategy, the offer is different from the price . The price is how much the person pays for your ebook, which may not even be a financial payment. On the other hand, the offer is the way you promote your material in a way that provides more value to your ebook.
The offer can be either for sale or for free distribution. The main point is that it needs to awaken the need to download the material in your target audience, overcoming objections and arousing interest in your content.
Therefore, when creating ebooks, you need to define a good offer so that you can achieve the best results. To start creating your irresistible offer, you need to know the desires, pains and needs of your audience, so that you can offer a solution with element of your offer your ebook. You can use your differentiators to make your offer even more irresistible.
However, they should be used with caution. Therefore, dedicate yourself to building a good offer for your ebook.
Conclusion
As you’ve seen in this post, creating ebooks is just the beginning of a successful strategy to use in your business. Since you’re just starting out, you need to follow each of these steps to reach your goals.
Creating ebooks to either sell or distribute for free to your audience is a great way to use content marketing for your business. But it must be done with planning and great care, as you can see in this post.
Here at RO, we have over 10 years of experience in digital marketing and have helped hundreds of people create their ebooks in a professional, attractive and strategic way. Based on all this experience, we have put together these tips for you. In addition, we offer support from the planning of the ebook to the sale for customers who hire this service with us.
So, if you still have doubts about how to element of your offer create your ebook in a professional and strategic way, check out our Guide on How to Create a High-Conversion Ebook . Check out the successful step-by-step guide used to produce 238 ebooks on different topics and niches and create yours too.