Think of your email sending reputation like you would your personal credit score. Just as a low credit score (or non-existent score) harms your ability to get credit, a poor (or non-existent) email sending reputation harms the success and deliverability of your campaigns.
Start sending out emails with Firepush
you’ll be allocated an email IP address. This is tested beforehand to make sure there are no issues.
With the right email infrastructure in place, you can then focus on building or improving your email sending reputation. Carry out these checks regularly to understand the status of your reputation:
Email bounce rate – anything higher than 2% isn’t good. Reduce your bounce rate by cleaning up your subscriber database and removing inactive or incorrect email addresses.
Unsubscribe rate – it’s natural to lose subscribers as well as gain them. But if you notice a spike in unsubscribes, something’s wrong. Make sure your email content is highly relevant, properly targeted and sent at the right frequency to reduce the risk of annoying subscribers. Also, ensure that you’ve captured explicit consent for email marketing for all subscribers. This is a data protection requirement in many countries, especially if you have subscribers based in Europe that are covered by the General Data Protection Regulation (GDPR).
Number of complaints – if you’re getting emails from subscribers complaining about your email content or that they didn’t sign up to receive emails, this is a red flag that highlights a problem.
Open and click-through rate
check to see how many people are interacting with your emails by opening them and clicking your links. Subscribers that are doing this are ‘active’. Remove any subscribers that haven’t opened your emails in six months. These are ‘inactive’ subscribers and can perttu ojansuu of happeo cause harm to your sending reputation. ESPs look at whether your emails are opened – and if they’re not, this indicates that your emails are unwanted.
Why you need dedicated email hosting
In a shared hosting environment, such as cloud betting email list hosting, your IP address can change. But with a dedicated hosting environment, your IP address remains static and doesn’t change. Having a static IP is important when trying to build up your email sending reputation.