From a search engine optimization perspective, your webmaster should also consider a few points to ensure that both your website and your AMP engine optimization are easy to find. Otherwise, so-called duplicate content could lurk. This means that website content can be accessed under multiple URLs, which Google considers to be spam and, in the worst case, could penalize the website. It is therefore important to use certain attributes to indicate that an AMP version of a website exists. Every non-AMP page should therefore always refer to its AMP version using a so-called “rel attribute”. Each AMP version should, in turn, refer to the canonical non-AMP version of the website using a canonical tag. If a page only exists as AMP, it should refer to itself using a canonical tag. However, Google offers detailed instructions in the support area.
As is often the case in B2B marketing, new trends engine optimization always raise the question of whether they are suitable for the B2B environment. The following section explains why AMPs will be indispensable in the future.
Why AMPs cannot be completely ignored
AMP comes from Google and Google bc data america is the most used search engine in the world. Search engines and thus Google are also the primary source of information in the business world. In previous updates (including Mobilegeddon ) , the algorithm was changed so that mobile-optimized websites are given priority in mobile searches. Therefore, the new technology should not be ignored under any circumstances . But rather it should be considered when it makes sense to use it. Private and professional life are also merging more a difficult year for employment relations and more thanks to flexible working hours. In addition, users have certain requirements for mobile websites due to private mobile surfing that . B2C marketing has long since met and which they therefore also expect in their professional environment. But from what perspectives does the use of AMP in B2B online marketing make sense?
When are AMPs particularly useful for B2B companies?
AMPs are primarily used to make current content such as news available quickly and without distraction on mobile devices. In addition to engine optimization Google searches, they also appear very often in social media streams. This means contact lists that users are used to seeing content in a matter of seconds in their private lives, for example when they surf on Facebook and click on external content there.
Accordingly, B2B companies that are very active on the social web should consider whether . AMP makes sense for them. The use of AMP would be worthwhile, especially for recurring content that is spread across the social web. This is engine optimization because the structure of the pages is always the same, only the content changes. It should always be borne in mind that the content must be presented in a more reduced form than on the regular website.