Phygital marketing is already a present reality and greece phone number library will be dominant starting from the next few years. Here are some examples of Phygital marketing in different sectors:
In the restaurant world , online-offline integrations are becoming more and more frequent. An example are the “totems” for ordering food and picking it up directly at the counter. Customers can order their favorite dishes without interacting with the staff, paying directly through the totems . Fast food chains like McDonald’s have been using this system for years: in their restaurants, it is possible to order via an app and pick up directly at the counter, or use the totems for orders.
Examples of Phygital Marketing
- In the world of furniture and design , augmented reality tools like VR allow people to “visualize” their home environments with the furniture they have chosen and already have an idea of the final result. An example of this is IKEA Place , the IKEA app that allows you to scan your room and place the furniture inside it, to see the final result;
- In the world of consulting and services , offices can become “hubs” in which to manage a series of interactions between companies and customers. Banks are an example of this: today it is increasingly difficult to find banks with many branches in the area. Brands like CheBanca and ING Direct , for example, have very few physical locations and allow you to manage your account completely online and without limitations. More Details : check out our guide and find
Phygital Marketing online commerce
In the world of online commerce , cameroon business directory it is common. Examples of Phygital to create pop-up stores, that is, temporary physical stores. Where people can try products and continue to buy them online. Examples of this are the pop-up stores of Facile.it, but also the temporary stores of Clio MakeUp. Which are especially useful for letting potential consumers test cosmetic products directly. Furthermore, e-commerce sites often offer in-person sensory experiences, for example by distributing. A product samples on special occasions.