Features and impacts of the October update

The update lasted for about two weeks and was completed on October 20th.

To sum up this update in one sentence, it was an update that clarified the evaluation criteria again . In recent years, the evaluation criteria have tended to be complex and ambiguous. But with this update. It can be said that the criteria have become slightly clearer.

Some people have experienced head-scratching changes in their rankings as a result of this. While others have begun to see positive trends after the update. And it seems that many people have been affected this time as well. Let’s

take a look at the details of this update.

Reactions to the impact of the update

The following comments were whatsapp lead  made on X (formerly Twitter) regarding this update:

• No change for a few days after the update
• Sudden change from around 10 days ago
• Financial keywords fluctuate greatly
• Official websites and websites of major companies are ranking higher in search results
• Domain strength may have become important
• Specialist websites are ranking higher
• Consistency of attributes and themes is evaluated
• This time too, high-quality sites were not affected much. This is a tough change for individual bloggers.

One opinion that was particularly seen this time was that “domain strength has become more important,” with the impression that  boost your innovative leadership: Key to business success the official websites of large companies and business sites are rising in rank for each keyword. Also, since sites using borrowed domains are also rising in search rankings, I think this is the opinion that domain power has become more important.

On the other hand, there seems to be a big trend of sites with relatively weak domain power, such as personal blogs, dropping in rank, which seems to have had a difficult impact on personal bloggers. Also, highly specialized sites are generally rising phone number qatar  in rank, so it may be necessary to place more importance on attribute and theme consistency as an evaluation criterion.

Are the evaluation criteria becoming clear again?

Since the 2021 core update, Google has tended to display “high-quality sites (really high-quality sites)” in a comprehensive manner, rather than simply displaying sites with strong domain power at the top. Even in the previous update in August 2023, the overall trend was not clear, but so-called “high-quality sites” have risen in rank. However,

since the specific criteria for what a “high-quality site” refers to have not been revealed, it was only possible to judge it from a comprehensive perspective.

Meanwhile, with this update, sites with clearly strong domain power , and sites with high expertise and consistency in attributes and themes have clearly risen in rank.

Contrary to recent trends, it seems that “high-quality sites” are now being judged based on easy-to-understand criteria.

Having clear criteria seems like a good thing in the sense that SEO measures are simplified. But it can also be said that the simplification makes it difficult to differentiate. And that it is easier to fall into a situation where you can’t compete with domain power after all. It is

still not clear what kind of sites Google wants to display at the top of search results, but it seems that the trend is gradually beginning to become visible.