Several ESPs provide feback loops design Feback loops to provide you with information about spam complaints. All Firepush IPs are register for ESP feback loops where possible (Gmail is one provider that doesn’t offer this). We recommend you check ESP feback loops regularly so you can take action regarding any spam complaints.
Make unsubscribing easy
Data protection laws such as the GDPR and CAN-Spam Act require that you allow subscribers to unsubscribe from your emails whenever they wish. It should be an easy process, such as clicking on an unsubscribe link in one of your campaigns, or by sending you an email with the word UNSUBSCRIBE in the subject line.
Some ESPs look for unsubscribe links. If you don’t use them, your email has a greater chance of being filter. Firepush provides a way for you to add an unsubscribe link into your email campaigns so you can make unsubscribing easy for recipients.
Email engagement matters
Aside from email bounce rates, unsubscribes and spam complaints, ESPs use engagement as a measure to determine your sending reputation. If your emails are generally being open and click on, this indicates that your emails are safe. As mention earlier, Firepush allows you to track engagement stats within your email campaigns so you can see how well they are performing.
Email content best practice tips
To ruce the risk of your email being filter afternoon tea as spam, and to make sure your content is as engaging as possible, make sure you do the following for each and every marketing campaign you send:
Add personalization – use your subscribers’ first betting email list names and send content that they will find relevant or useful. Look at past purchases to see what individual customers have purchas and create segments for your database to help you carry out better targeting.