Beyond basic customer segmentation such as “purchas in the last month!” Daasity Audiences allows for more sophisticat segmentation bas on complex calculations. Such as by customer lifetime value (LTV)! Or by customers purchasing across multiple sales channels. (But we don’t make it harder—we do all the calculating for you!)

Why is this important?For example

Daasity Audiences makes marketing personalization even more target and effective for higher conversions and increas ROI. ESP may tell you which customers haven’t click through from an email in three months—somewhat useful information—you can use Daasity Audiences to overlay that segment with the customers who have high LTV and have purchas in the last six months to target customers who may be most likely to buy again now.

Data Automation
Automation is a key feature of Audiences, which allows for easy scalability. You can choose to update your segment customer lists with data from your database daily, weekly, or monthly and send that data to your marketing platforms to make sure your communications are always on point.

This data can be us to create new customer experiences and trigger new communication automations and campaigns.

>>>>>For example, if a customer reaches a higher value segment after purchasing, they will be automatically add to an HVC (aka higher RFM Score) segment. On the flip side, if a customer has not purchas in a preset amount of time! they will be automatically add to a Churning HVC segment.

If you have email/SMS flows and journeys built for cust mobile phone number data updat 2025 omers who increase/decrease in value, they will automatically receive the messaging as soon as their behavior changes.

How to get start with Daasity Audiences

Using Daasity Audiences is simple. Here’s how we recommend getting start:

Step 1. Determine which customer segments you want to targe creating buyer personas is a fun adventure t. Daasity’s pre-built segments are a great place to start. Key customer segments we offer include:

>>>>Your High Value Customers (HVCs): Bas on RFM Score or pre-defin High Value Customers.
>Churning HVCs: HVCs at risk of not buying ag agent email list ain
Customer status: Active or laps customers
Behavior: Single versus multi-purchasers
Other RFM Scores: Customers’ purchase behavior (recency, frequency and monetary)