An audience quality score is one of the most valuable metrics for determining how successful an influencer is in
promoting your campaign. It helps you thoroughly evaluate an influencer’s audience so you can determine the
likelihood that their followers are interested in and engaged with your brand. The score takes into account
their performance, the authenticity of their audience, the growth rate of their followers, and their level of engagement.
Let’s take a look at what an audience quality score is, how it is calculated, and how to use it.Influencer Marketing KPIscan be beneficial in your influencer marketing campaign.
What is an audience quality score?
The best way to ensure that your influencer campaign is a success is to ig database partner with an influencer who has a high-quality audience.
Let’s start by looking at what we mean by quality audiences.
A quality audience is one that is made up of real and genuine followers. This is essential because there are a lot of fake accounts out there these days, so you can’t always rely on an influencer’s follower count. You need to make sure that the people following them are real and not ghost accounts, fake profiles, or bots.
A quality audience is also related to subjective matters. In other words, is the audience likely to be interested in and engage with your brand? Are they active? Do they interact with the influencer? Do they follow so many accounts that your sponsored posts are likely to get lost in their news feeds?
An audience quality score is a metric used to establish the quality of an influencer’s social media account based on several factors. By using this score you can ensure that an influencer’s audience is you can dedicate an additional service both real and likely to engage with your brand, helping you launch a quality campaign.influencer marketingof success.
How is an audience quality score calculated?
The quality of an influencer’s audience helps you determine if they’re as good as they claim to be. The calculation takes into account several aspects, including engagement rates, follower activity, and profile information (i.e., whether the profile has a real name or a username with a string of random numbers and letters). You can see these and other metrics when you analyze an influencer’s profile with an influencer marketing platform.
When you analyze a profile with Influencity, for example, an influencer’s audience is divided into two categories: quality followers (purple) and doubtful followers (pink). Doubtful followers are accounts that are either inactive or bots . Generally speaking, an influencer should have a quality score of at least 80%.
Another good tool to avoid shady influencers without having to analyze each individual profile is to do a search on the Discover page . Simply select the “ Trusted accounts only ” filter when you search. That way, only influencers with an 80% quality follower quality score will be included in your results .
How can it be beneficial for your influencer marketing campaigns?
Calculating an influencer’s audience quality score can have a huge impact on the success of your influencer campaign. The main reason is that if an influencer doesn’t have a quality audience, the quality of your campaign won’t be as good either.
The best way to make a positive impact with your campaigns is to cell phone number collaborate with influencers who
have a large number of followers from real accounts that will interact and engage with your brand. You
want to work with an influencer whose audience has grown organically over time because their followers have a real interest in what they have to say.
On the other hand, if you jump into collaborating with an influencer without doing the proper checks because you trust
their huge following, your campaign runs the risk of failure. You might get lucky, but if an influencer has grown their
audience by buying fake accounts and bots. You won’t generate any engagement during your campaign and your ROI will be minimal at best.