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Have you ever played darts?

Before you throw your arrow, you should know which part of the target you want to hit to score points. No one would ever dream of throwing a Have you dart with their eyes closed without a precise target (or rather, you could do it, but you would see your fellow players running away at full speed to hide).

The exact same rules apply to your communication: you must identify the target, aim and shoot your arrow with conviction .

Defining your target means getting

To know in depth the characteristics, tastes, and email list needs of the market segment you wish to intercept: a journey of discovery that leads you to understand who exactly your customers are , what socio-demographic characteristics they have, what interests they manifest, what purchasing habits they have in common, what drives them to purchase, and so on.

Only once you really know your audience can you address them with knowledge, implementing the most engaging, convincing and fruitful marketing tactics , reducing the dispersion of resources, time and budget to zero.

What does target analysis consist of?

As often happens in digital marketing, the how to fix touchpad not working precise identification of a target audience may seem complex, but its practical application is definitely feasible: if you know how to do it and above all if you rely on a specialized agency that can give you indispensable support .

Any names? Well, we feel like suggesting CAMP, the digital agency in Bergamo: they are reliable, punctual, concrete and competent. Then, you see, eh.

What are the main steps of target analysis?

Buyer personas
One of the first steps in the process china phone numbers is to define the so-called buyer personas . “About what?!” A buyer persona is a well-defined representation of a typical buyer: a portrait that includes every personal characteristic of the target Have you individual and that is as detailed as possible. 

 

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