They How Reviewsmust comply with platform requirements and legislation. . Machine How Reviews learning takes into account many factors to exclude fake or unreasonably negative reviews: the fact of purchase or visit, search history, account reality, IP addresses, and much more.
The user has access to only one review of the email dataset organization. In the future, it can be changed or deleted. The owner of the How Reviews company does not have such options. He can respond to the review or complain about it to the Yandex administration. Notifications are sent to the mail and in the personal account. After the complaint is satisfied, the incorrect response is deleted. But it is quite difficult to achieve this.
Buyer Behavior Scenarios
- Pays attention only to negative reviews. Chooses a store that does not have serious problems such as defects or warranty denial;
- Looks only at the rating. Orders How Reviews where it b42 on grand tour – the gutenberg bible is higher. Applies to sellers with 2-3 stars if they have the lowest price. All other things being equal, prefers suppliers with 4-5 stars;
- Reads all reviews and draws How Reviews conclusions. This is the most objective approach. Reviews on Maps and in the Market are mostly real. Yandex with its algorithms has practically eliminated the possibility of cheating.
Statistics
The higher the store rating, the more attractive it is to customers. 65% of them look for and read reviews before buying. 24% read other europe email people’s reviews if they are on the page. 11% do not pay attention to reviews at all. 93% form an opinion about the company based on other people’s comments. 71% said that ratings make shopping more comfortable. 97% of consumers acknowledged the influence of reviews on their purchasing decisions.
How Reviews Affect Online Sales:
- conversion increases on average to 270%;
- Having at least 5 reviews increases the likelihood of a purchase by 4 times;
- 68% of the audience trust companies with positive reviews;
- 54% visit the official website of an organization with a good reputation;
- 73% trust reviews more than ratings.
- the younger generation is 50% more likely to trust other users rather than advertising;
- Sales of stores with five stars on the Market are 55% higher than those with three;
The data is taken from reliable sources (Spiegel, brightlocal, 3dcart and others) and is relevant as of early 2021. Statistics show that reviews are crucial when choosing a store. Online reputation is also one of the ranking factors and affects SEO promotion.
Yandex.Maps and reviews
In order for users to leave reviews about a company, it is necessary to add it to Maps. The owner can do this through Yandex.Business. Here, an organization card is created with all its data: address, contacts, working hours, description, photos, website, services, price list, etc. Options are available for real points. Stores that work only online are displayed in Yandex search, and not on Maps.
After visiting an organization, customers can write a review and rate it from 1 to 5. If there are at least three ratings, a rating is formed. This is not just an arithmetic mean for all responses, but a calculation based on hundreds of parameters. It takes into account the card’s fullness, the number of rejected and deleted reviews, user expertise, the date of writing, and much more.