Good social media management can make a big difference in your sales and revenue goals.
That’s because Brazilians love social media: according to the IBGE, half of the Brazilian population has access to the internet and uses social media . So your company should invest in a good inbound marketing and social media management
strategy to do business – and even build customer loyalty. Read on to find out how to put your company’s social media to work together with your sales team!
Interaction is the secret to good social media management
With digital transformation becoming more and more present, people are changing their consumption patterns . And companies need to keep up with this new scenario.
And a good way to stand out from the competition is to invest in interaction actions . This helps your company gain the trust of consumers, show that you are available to understand their pain points and provide solutions.
And much of this relationship between
Companies and consumers happens through social media.
Your company can use it to promote france telegram data new products and promotions, share new projects, provide content that makes your followers’ daily lives easier and get feedback through comments, likes and shares.
How to build customer loyalty through social media
Strengthening the relationship between types of websites your customers and your company through social profiles can bring countless advantages – especially for your sales.
With social profiles, access to your audience has become easier. And the platforms also provide data that allows you to get to know them better and bring business opportunities, especially when you consider these points:
1) Be omnipresent
Your audience certainly has a preferred sad life box social network (you can check this by consulting your company’s buyer personas
). This means that your digital presence should establish a presence there, as well as on other networks, to have greater reach.
Tip: diversify your investments and use different strategies for each social network . This will make it easier to understand where your company gets the most return.
2) Adapt your content
It is important to keep in mind that each social network works in a different way.
Therefore, there is no point in creating just one piece of content or post and replicating it exactly the same on Facebook, Twitter, Instagram, LinkedIn… Each network has a specific language that needs to be respected.
Find out more below:
Facebook : the language is more informal
You can share texts, links, images and videos.
Twitter : The language is also informal and it is important to use hashtags to indicate the main topic. Since the limit for each post is 140 characters, this network works for shorter and more objective messages.
Instagram : the focus is on images. Take care with your photos and montages – and use short captions, as the platform does not display long texts.
LinkedIn : The tone is more formal and the content is
Mostly focused on topics related to career, entrepreneurship, professional training and overcoming challenges. This is the type of network that requires good content marketing , since simply replicating content from another network will make the post seem out of place – and uninteresting.
3) Segment your audience
With the constant changes to social media algorithms, your posts will only be displayed to your entire fan base if they are sponsored. This can be done through Facebook Ads and Linkedin Ads .
When scheduling sponsored posts, it is essential to segment the audience you want to reach with each campaign.
This helps to ensure specific content for each
Type of consumer, at each stage of the sales funnel .
And also to avoid wasting money talking to people who are not your potential audience.
4) Evaluate the results
The platforms now provide real-time access to the reach – organic or paid – of each post. This allows you to check which topics and types of content generate the most views.
Take advantage of all the data provided by social media platforms and your website’s Analytics to understand your customers and leads – and how this can translate into sales.