How to create an irresistible offer to sell a certification online? When you sell in evergreen and with launches you have to be constantly innovating your offers, and more so in our case, as we always try to make 50-50 offers.
Rainbow Offer Methodology
When I say 50-50, I mean 50% of your buyers are existing cust irresistible offer omers and the other 50% are new customers to your online academy.
This is my formula to know if I have a best-selling product in my hands, that is, a ukraine phone number list product that I can resell with launches and/or evergreen .
Although for many EdTech projects , coupons and thematic offers with aggressive discounts are widely used, in our case, we manage our academies and online schools with the policy of never reducing prices.
It is like an additional seal of quality that we give to our customers so that the read morethe business of being a speaker can change your life y have the confidence to always buy at the best price. This means that we raise prices when the value increases, but we never reduce the price.
It is one of Apple ‘s strategies , that even on Black Friday , when they make their biggest offer, they try to return a percentage of your investment in gift cards for future purchases with them.
This is why, after ten years of selling online
I want to confess that I have made many mistakes, but I try to remedy them by bz lists making changes. Sometimes I even make drastic name changes or remake a program or product from scratch. If you learn from your mistakes, you will be more successful when you try again.
To help you create irresistible offers, I want to share with you my rainbow methodology in a shortened version (the complete version is in my paid trainings). But believe me, this version will be enough to improve existing offers or create new ones.
The name of this methodology comes from illustrating the importance of offering more than just a basic digital product or service.
I want to show you the power of this rainbow methodology with an example outside our industry. I want you to imagine that you need to book a room for your trip to Colombia, and you use, as always, the Booking reservation platform.
Among all the hotel options, you choose one that catches your attention due to its ratings, price and location.