How to get sponsors for your event. Practical guide

How to get sponsors for your event from scratch

When you’re thinking about organizing an event  sri lanka telemarketing , it’s normal to look for sponsors from the very beginning, although this impulse is not always the one that works best. Finding a potential sponsor for an event is not an instant process . Before reaching an agreement, the potential sponsor will want to know and understand the project well . To do this, your event has to have a lot of potential reach in terms of marketing , it must be attractive and exciting. 

To achieve this, you must work on a presentation project for the event that, although brief, generates a positive impact on the potential sponsor who reads it. It has to move something in their heart and in their pocket . You can achieve this impact by presenting the future sponsor with a brief  document that allows them to clearly see some of the relevant points of your event. 

5 things your brief should have when looking for sponsors

Let’s start at the beginning. Your event must have a name that projects it as an event of the category to which the sponsors you want to find belong and in turn, that makes you reach your target audience. 

Keep in mind that an event is an opportunity for brands to reach customers in a specific way. For you, it is an opportunity to reach your target audience. Therefore, you should research which companies, public or private, would be interested in the profile of people your event is aimed at. 

Here’s an example. brand archetype: how to emotionally connect with your target audience  Let’s say you sell organic baby food. How are you going to get sponsors? Your event’s target audience is probably mothers and fathers of babies, of certain ages, incomes, and mindsets. If you present your event as “Steps to Responsible Eating,” a sponsor who sells board games for children between 12 and 15 years old is not going to want to be a sponsor. Why? Because they won’t see the value or potential for profit from your event’s target audience. 

Ultimately, even if you’ve already understood the idea, if you’re looking for sponsors for an event you need to identify what they have in common with your event and how you can offer them value . Therefore, before working on a brief , define the profile of your event’s attendees very well.  telemarketing forum Then, make a list of companies or institutions that might be interested in sponsoring it. Only then can you move on to the next step. 

With this in mind, you’ll know who to address your brief to when you’re looking for specific sponsors. Let’s continue!

1. Creating a brief to search for sponsors: Contextualize your event

In this section of the brief,  you should establish the type of event and the context . Perhaps it is a social event, a corporate event or a cultural event, among other types of events. Ideally, this section should not be too long and should provide strategic data that allows your potential sponsor to see that you are creating a space for them, where they will also find value.

What can add value to a sponsor?

The concept of value is very subjective and changes depending on what you want to achieve and also what the sponsor is looking for . Here are some examples of value that can be applied in multiple cases:

• A physical space that helps introduce a new product to your niche market.
• Possibility of capturing new leads during the event.
• Share event data or results .
• Access to different customer profiles .
• Customer feedback for a team under construction.
• Mention, dissemination , commitment and presence in front of your potential clients.

If you focus your brief on projecting a valuable event for sponsors, it will be easier for you to find sponsors. 

2. How to get sponsorships: Define the characteristics of your event

Creating experiences is part of the process when creating an event. An event that is successful in securing sponsorship often creates unique experiences for both attendees and their sponsors. In this sense, you must give the potential sponsor a clear foundation that helps them imagine the event and the experience that attendees will have. 

What activities or ideas could you consider as engaging experiences for the sponsor during your event? Go back to the list of what can add value and consider some ideas that will help you align the concerns of your event’s audience with the objective of your sponsor.

3. Finding sponsors: Help them imagine the event

If your team has the opportunity to model the event, whether with a 3D project, digital tools, informational brochures or other materials or techniques, do so. When looking for sponsors, it is important to present them with a project that they can imagine themselves part of . 

You can use whatever resources you need, but keep in mind that the main objective is to make an impact with the approach of your event. So use your creativity to do so.