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How to structure a sales development team

While target, well-plann recruitment is How to structure a seen as a vital part of building a successful team. There is one element that is often overlooked – the structure of the SDR team. Assigning managers to the wrong department leads to poor management and inconsistency. Especially if the department does not have the resources or experience to nurture the sales development role.

In this article, you will learn about the differences between inbound and outbound sales structures. As well as the advantages and disadvantages of reporting to the sales or marketing department. Finally, a conclusion will be made about what sales outsourcing is versus building an in-house sales department.

Inbound and outbound sales

Both inbound and outbound sales have their How to structure a benefits and complement each other, so a hybrid approach is key. Prioritizing one over the other may bring some success. But accurate cleaned numbers list from frist database you will miss out on opportunities that the other approach typically provides. Below are some of the key differences between the two strategies that will impact their day-to-day operations and goals.

SDR Team Structure: Reporting to Sales or Marketing

 

While the SDR role has traditionally aligned with the martal is ideal for businesses sales team, there is a growing debate about whether they should report to the marketing team instead. Given that SDRs use both sales and marketing tactics in their approaches, it’s easy to see where the debate arises. After all, the role bridges the gap between sales and marketing.

Outsourcing or having your own team

Outsourcing a sales development team can usa b2b list often be seen as an expensive option for a business, but when you take a closer look at the investment that goes into build an in-house SDR team, you may be surpris at the results. All things considered, outsourcing sales development can save you a significant amount of money, not to mention the time it takes to build a successful team.

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