How to take advantage of typography in your landing pages

Landing page typography affects conversions. And the worst thing is that it tends to be ignored.

You only have a handful of tools to communicate in the best possible way online and convey everything you work for. Words, images, colors or the organization and structure itself take all the attention when it comes to optimizing landing pages. Which means that many elements are left aside.

Cyrus Highsmith, author of Inside Paragraphs, says that landing page typography represents a brand’s voice. Or it can even convey the context in which certain words are used. But it’s also something more.

Typography is the non-verbal language in the digital world

It creates first impressions. It makes or breaks the character of a website. The tone of voice reinforces the words or ruins them. That is why there is so much emphasis on knowing the latest trends in web design and, above all, the best fonts of the moment.

In fact, it is likely that your landing pages will not be successful precisely because you ignore this element and do not pay attention to it. And that is a serious mistake.

Many marketers invest all their efforts into optimizing keywords , meta tags , or links to increase conversions. SEO and optimization of various elements get all the attention, especially since some are thought to be more of a priority when it comes to improving user experience .

However, if after optimizing them you do not achieve the usa telegram data expected result, How to take consider whether you are really acting correctly.

TABLE OF CONTENTS
Why is landing page typography important?
Don’t create shorter content. Make it engaging
Uses of landing page typography
1.- Keep in mind your potential audience
2.- Break the rules
3.- Beware of mobile fonts

4.- Minimalism is always positive

5.- The text needs to breathe
6.- Design your typography like an artist
7.- Be careful with colored fonts
Why is landing page typography important?
You see, before we get into the effect that 2 growth marketing success stories that will inspire you to take action landing page typography has on conversions, it’s important to understand why it’s so important.

Harald Weinreich and Jakob Nielson conducted a study cz lists that measured 45,327 page views from 25 different users. It was discovered that, of the people analyzed, most scrolled halfway down the page to consume the content. That is, they only stopped to read less than 20% of the total content.