How Search Engines Work with Keyword
Key phrases are words that the user How to use enters into the search bar. They search for information in search engines, such as Yandex or Google. They, in turn, launch an algorithm that finds keywords on websites and generates results. Therefore, keys play an important role in ranking and SEO optimization .
The robot scans suitable phrases in the text, headings, subheadings and in the alt attribute of images. The latter must be filled in if customers telegram number database search by images. Modern algorithms rely not only on keys, but also on the context as a whole (YATI from Yandex and BERT from Google). They recognize semantics and an old book with leather binding determine the meaning of the article. It is necessary to monitor How to use the quality and uniqueness of the content, and not just the inclusion of keys.
Features of user requests
In the article on keyword selection, we zn business directory listed the types of standard queries (informational, transactional, and navigational). In addition to them, there are others. They are rare, but can help in collecting the semantic How to use core and in promotion in general. Such queries are directly related to user behavior.
For example, these are queries with errors. People often write words incorrectly or make typos. There can be a decent number of such options. This will result in good traffic. The method is relevant for both narrow and popular niches where it is difficult to compete with large advertisers. But you should not overuse it.
Another example is reverse keywords. In this case, the query is entered in reverse. For example, “seo optimization” and “seo optimization”. For some topics, this is critical, and the result will be noticeable. Do not forget about abbreviations. Users often enter them in both Russian and English. Including them in the text will help you get to the top.
Types of keys in text
Articles for promotion are written by copywriters on assignment from SEO specialists. Composing such texts is more difficult than usual. It is necessary to distribute keys evenly on the page, avoid spam, not deviate from the technical task and take into account the syntactic and morphological features of the text. There are several types of keys:
1. Direct entry
The search query is taken as a key without changes, for example, “launch contextual advertising”. This is the most common and complex option for using keys in the text. The difficulty is that not all phrases can be entered without declining individual words, for example, “renovation of an apartment Cheboksary”. At the same time, mistakes cannot be made. Such content will be lowered in the search results.
Direct entry is recommended to be done in the H1 heading, in the first and last paragraph. If it is not possible to include the phrase in the same form, you can separate individual words with punctuation marks where necessary. It is acceptable to dilute with commas, undesirable with question marks, exclamation marks and periods. Much depends on the skill of the copywriter.