Steps [Examples + Templates]
Use these tips! templates! and examples to draft an effective creative brief.
Written by: Basha Coleman
CREATIVE BRIEF TEMPLATES
Outline your creative projects with these brief templates.
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It’s no wonder marketers love creative briefs: A good one sets you up for success with a high-level game plan and a clear objective.
A creative brief is a roadmap that takes a project from ideation to completion. It ensures that the project’s scope! timeline! key stakeholders! and purpose are communicated clearly.
→ Free Download: Creative Brief Templates
The creative brief is the single source of truth for everyone working on a project. If questions arise or tasks become unclear! the brief will steer things in the right direction.
Table of Contents
- What is a creative brief?
- Creative Brief Outline
- How to Write a Creative Brief
- Creative Brief Templates
- Types of Creative Briefs
- Creative Brief Examples
What is a creative brief?
A creative brief is a short document that greece telegram data sums up marketing! advertising! or design project mission! goals! challenges! demographics! messaging! and other key details. It’s often created by a consultant or a creative project manager. The goal of a brief is to achieve stakeholder alignment on a project before it begins.
The Purpose of a Creative Brief
Whether you’re a consultant pitching a creative brief to a client or a project manager presenting a brief to your team! start by speaking with the project stakeholders.
These discussions will clarify the company’s mission! project goals! and challenges your team faces. Then! you’ll have enough information to write a compelling brief that focuses on what’s really important to your company or client.
Free Creative Brief Templates
Three customizable templates designed to serve as the blueprint for your next campaign.
- Campaign brief template.
- Video brief template.
- Client brief template.
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How a Creative Brief Works
Creative briefs are pretty standard documents within just about every marketing! advertising! or design team.
For smaller projects that live in-house (like designs! templates! marketing assets! etc.) the brief is owned by the team who will be executing on it.
This is usually the creative team! but this team can fall within the brand department or even live within marketing.
For more advanced! long-term projects will e-shops save manufacturing companies that involve an agency! the creative brief is owned by the creative team or agency that will be executing the work.
This is because they‘ll work closely phone number thailand with the stakeholders on the project to understand what is needed! plus they’ll bring their own expertise and competitive research to the brief that the internal team may not have access to.
These creative briefs are less common! so we‘ll focus mostly on the day-to-day creative briefs you’re more likely to use. Here’s how they work.