Step 2. Use Daasity Audiences to push the segmented list into your marketing and eCommerce tools and platforms, such as Klaviyo, Attentive, and Shopify.
Step 3. Develop different personalized marketing strategies for your target segments, including messaging, offers, product promotions, and more to see what is most effective at increasing conversions.
For example, try an AB HVCs who are
split test to a specific segment to test messaging, discounts, or products at different price points. This might look like sending an email with the discount to half of the group and an email without the discount to the other half. Or it might entail sending a personalized email to the target segment and comparing it to the performance of the same email to the full customer list.
Are you a Daasity client but don’t see Audiences in your dashboard? For more information about adding Daasity Audiences to your Daasity account, contact [email protected]. Hone in on your HVCs first
If customer segmentation and marketing personalization whatsapp data is new to you, a great place to start—and where you’ll most likely impact revenue—is by focusing on your HVCs (your customers who have an outsized impact on your brand’s revenue).
More specifically, focus on creatin
Aga “Welcoming new HVCs” flow as well as (when a customer may churn or lapse depends on your customers’ typical ordering cadence determined by their typical time between orders)
Why focus on HVCs? On average, HVCs, who are typically 15-20% of the customer base, generate about 50-80% of a business’s revenue. This means your have you ever played darts? top customers spend more and/or buy significantly more often than your average customer. They also are more likely to recommend your business to others.
You really want them to stic agent email list k around and personalize your messaging to them as much as possible.