Subscription forms . If you do not buy the product, were pop-ups. This is very inconvenient: if the visitor closes the pop-up, then there is no buy bulk sms service way to subscribe anymore. Therefore, first of all, I recommended implementing a static improves retention end-to-end subscription form.
Also, the correctness of the address was not checked in the pop-ups
I advised implementing a check, as it will help protect the database from invalid addresses that spoil the domain’s reputation and interfere with analytics.
Registration process . Neither during precise geographic targeting registration nor in the personal account could the user subscribe to the mailing list. At the same time, those who subscribed via pop-up had a subscription manager, but it was limited: if a person chose a direction (B2B or B2C) at the start, then it would no longer be possible to change improves retention it. This artificially limited the number of users in the database and the possibilities of additional sales.
Email chains
I studied the content of mass mailings and triggers, as well as web pushes, and analyzed their main metrics. This allowed me to identify several problems:
There is no system in sending mass emails. The mobile number list content strategy is not developed: what, to whom, where and how often to send. This does not allow for constant warming up of users, which affects return and upselling. Improving communication with current clients lays the foundation for further growth of retention rates and reduction improves retention of churn – exactly what the client came for.
No content letters
They introduce the audience to the product more deeply, help them learn about its benefits and make a choice in favor of the brand.
Triggers did not cover all user behavior scenarios. I suggested implementing new chains, in particular, abandoned viewing . It was also necessary to refine some of the existing chains: increase the number of messages, adjust the sending conditions, rework the structure, design and texts of the letters.
Mindbox had complex email chains set up and improves retention there were duplicate campaigns. This made interaction with the platform significantly more difficult. We recommended cleaning up the campaigns and unnecessary chains to make it easier for both the in-house team and external specialists to work.