Inbound marketing requires time and commitment to achieve lasting results. It is not just an advertising campaign. Which can be executed in a few days or weeks, but a real long-term strategy that requires consistency. Inbound marketing is a mix of marketing activities that can involve in an integrated manner all the company’s channels and the work of hungary phone number library various teams: marketing, sales and customer care.
Inbound marketing helps to gain new customers but, at the same time, it presupposes activities to maintain customers over time. This means starting with lead generation and continuing with lead nurturing actions up to the design of loyalty programs for acquired customers, so as not to lose them after the contract is closed.
Inbound marketing isn’t just about social media
Inbound marketing uses a combination of what to include in your us company business plan? channels and tools to reach the target audience. The technique to adopt to optimize the production of content is to re-propose it in the various company channels but respecting the specific characteristics of each medium. And by company channels we do not mean only social media but also:
- Website
- Blog
- Email marketing
- Messaging
- Landing page
- Podcast
- Video Marketing
- Webinar
- Offline events
For example, from a blog post you can create a tweet to provide more concise and quick-to-read information. From a video that tells the story of the creation of a product you can get a demo. From an interview with an expert in the sector you can write an article on bfb directory LinkedIn or an episode of the company podcast, etc.
Inbound marketing is not just about technology and tools
Inbound marketing requires a deep understanding of your target audience, it is not just an approach that is achieved with technological tools.
It is essential, in fact, that each department shares knowledge of buyer personas, or the ideal customers to whom each activity should be directed. Only on the basis of the reference buyer personas is it possible to exploit the technologies available, such as marketing automation, to obtain the desired results.
If, however, the audience is wrong, then any technical application becomes useless.