One of my friends and I send each other a mix of jokes, work ideas, and things that make us say, “Holy cow, remember when we did this 25 years ago?”
My point is that — whether it’s something funny, a helpful tip, or a motivational moment — when videos are easy to pass along to friends, your content is more likely to go viral.
Speaking of viral — one of the best ways to go viral is by jumping on a trend. Check out these short-form content trends to watch.
Why Brands Should Use Short-Form Video Content
transform a brand’s ability to connect with its audience. Anecdotally, I’ve fallen in love with a few new brands and discovered some brazil telegram data really great products as a result of TikTok and Instagram.
Do I need that new couch, maybe not — but after seeing short-form content from several brands of gorgeous new sectionals on every platform, all I want to do is cozy up.
The data backs my anecdotal perspective.
According to HubSpot Research, 75% of marketers plan to maintain or increase their investment in short-form video this year. Beyond that, 90.35% plan to do the same with their overall video investment. That’s because these bite-sized pieces of content are becoming a staple in modern marketing.
Whether you’re showcasing a product, sharing a quick tip, or humanizing your brand with behind-the-scenes moments, this format allows you to create content that resonates on platforms like TikTok, Instagram Reels, and YouTube Shorts.
Short-form video became 15% more important for marketers over the past year. That’s a huge signal that businesses can’t afford to ignore this format. By piquing people’s interest, you can then get them to interact with more content, whether other short-form videos, long-form videos, or even other types of content.
In case you’re curious, here are a couple how to support local businesses with strikingly more reasons why many of us love short-form videos.
1. They are cost-effective and easier to create than long-form videos.
With long-form videos, marketers phone number thailand and creators must work extra hard to keep their audience engaged. That means strengthening the content with dynamic shots, mood-setting music, and a long but compelling script.
All that takes more time, effort, and (most importantly) money.
Free tools like HubSpot’s Clip Creator leverage AI to create custom, high-quality videos for your business in a fraction of the time. Short-form videos are more to the point and often require fewer frills to be effective.