The Post Customer Journey is of vital importance and you cannot skip it or underestimate it if you really want to achieve perpetual sales.
Infallible pillars of the Post Customer Journey
These are the five pillars that make up my Post Customer Journey methodology ; the same one that could help you retain and build customer loyalty like an expert:
Source: Vilma Nunez
1. WOW effect (Between 24 and 48 hours)
How about doing an express audit of your business or startup’s Post Customer Journey ?
You can start by identifying the actions you take after receiving a new purchase order.
If you don’t even send a post-purchase thank you email, you’re missing out on Learn how a huge romania consumer mobile number list opportunity to connect with your customers on a more human, authentic and genuine level.
I’ll tell you something: The first 24 or 48 hours after a purchase are crucial to making them feel special and valued by the brands in which they have decided to invest money.
“The most emotional part of the shopping trip”
Research by ParcelLab and YouGov found that the Post Customer Journey is the most “emotional part of the shopping journey”.
That means today’s customers expect more from their favorite brands and aren’t willing to se read morethe business of being a speaker can change your life ttle for a post-purchase experience that leaves much to be desired.
Therefore, you have to take advantage of that small window of time to generate a “WOW effect”.
Use those hours to your advantage to surprise them and create a truly unforgettable post-purchase experience.
Look at this example:
Let’s say you sell graphic design consultancies. In that case, you can send your clients a th cz lists ank you email + a 100% instructional and explanatory video on the basics of the design tool they should master (for example: Adobe Illustrator ).
I guarantee that you will surprise them with this email, because not only will you show them that you are more interested in relationships than transactions, but you will also give them a free, useful and highly valuable resource for their learning process.
See? You don’t always have to rack your brains over how to surprise your new or existing customers.
Many times you just need to know your target audience well: know what. They want, expect, crave or desire, in order to create post-purchase experiences that are impossible to forget.
Ideally, during that small window of time, you want to make sure you give your customers a very warm and special welcome.
That will be your moment of glory to show them why you are not only interested in having them open their checkbooks.
2. Follow-up (7 days)
The seven days following the purchase are ideal for following up with your customers.
The more judicious you are with your follow-up actions. Tthe more likely you are to convert your customers into repeat customers.
Of course, the choice of one action or another will depend fundamentally on the nature of your business.