Local SEO an opportunity to seize This is one of the features that is revolutionizing natural referencing (SEO) on search engines, just like semantic search or voice search. With the widespread use of smartphones around the world, people are becoming more and more nomadic and connected. Local referencing is therefore an opportunity for your local business… if you manage to correctly grasp the full potential of this feature!
So here is all the information you absolutely need to know to optimize your appearance in localized searches.
Location-based Local SEO an opportunity to seize search results
This is a feature that now equips all smartphones, but also all modern browsers. This trend is very recent, it accompanies technological and social db to data developments. Thus in 2019, a Statistica study estimates that 79% of the French population is equipped with smartphones, or 50% more than in 2014.
If you activate your geolocation, search engines will have access to this data and will be able to offer you personalized results.
Infographic: Localized Search Trends and Conversions
More relevance and opportunities for users.
This way, the search engine is able to differentiate taiwan lead your queries by type, such as the general query “book” from a localized query “Book Paris”.
So there are different types of local queries:
- With geographic denomination , by searching for “Librairie Paris” in Google, I will find results concerning the businesses present in this city. Here the user is not geolocated and Google will offer us a list of the best bookstores.
- Without a geographic name , Google will use your geolocation and check if your query can be linked to your position. By using a reputable mailing list simply typing “Bookstore”, you will have personalized results based on your real position. The search engine will then offer you the bookstores closest to you!
Search results using user geolocation therefore allow small businesses to be more visible . It is therefore no longer the “best bookstores” that benefit from good visibility, but the “closest bookstores”!
Search for “Boulanger” with the geolocation of a user in Paris.