You have great online shop ideas , found a product, opened an online shop and now what?
Once you’re up and running, it’s time to start driving traffic to your store and selling your products. Whether it’s your first sale or you’ve been in business for a long time, it never hurts to look for new ways to market your products. Especially if you’ve decided to go for AliExpress dropshipping , it’s important to keep up with the competition by promoting your products well.
To ensure that nothing goes wrong, we give you 5 helpful tips for effective product advertising and 20 different creative options for marketing your items.
5 Ways to Market Your Product
- email marketing
- gift guides
- affiliate programs
- pop-up shops
- blogging
20 creative ideas to market a product
If you’re looking for new ways to promote a product, poland email list you’re sure to find a tactic you can use in the overview below.
- gift guides
- email marketing
- affiliate programs
- Get your business in the press
- Broadcast live with social media apps
- Live Chat
- Facebook Custom Audiences
- Facebook’s shop section
- search engine optimization
- Uncrate
- referral marketing
- Blogger Outreach
- Reddit advertising
- pop-up shops
- blogging
- YouTube
- Product Hunt
- Organize a competition
1. Gift Guides
What do you do when you don’t know what to give someone? Do you also type “ideas for Christmas gifts for colleagues” or “unusual birthday gifts” into Google and then go through the list of gift guides in the search results? Then you are not alone.
How about having your products listed in these gift guides? There are guides for almost every industry. Look at the first few lists that appear on Google and ask if your product can be included. This could bring a lot of visitors to your shop.
However, why is influencer marketing analytics so important? it must be beneficial for the author or editor of the post to include your product. Highlight what makes your product unique and why it should definitely be included on the list.
You can find out how to get through stressful sales periods like Christmas or Black Friday in these articles:
- Less shipping stress during peak sales periods: shipping service provider apps compared
- The ultimate 27-point guide: Prepare your online shop for Black Friday and Cyber Monday
- 3 newsletter automations that will boost your sales on Black Friday
- Customer service in the run-up to Christmas: How to keep track and delight your customers
2. Email marketing
Email remains one of the most effective advertising channels for maintaining communication with new customers and marketing your product. And while other channels, such as search, may take a long time to generate organic traffic, china phone numbers email marketing may have an immediate impact. That’s why you should definitely promote your online store with email.
You can make it easy and set up a series of automated email campaigns aimed at increasing your sales. There are many options here:
- Email to new subscribers offering incentives to purchase from you.
- Email new customers after the sale, possibly to upsell, and to keep them satisfied.
- Email to customers who abandon their cart reminding them to complete their purchase.
3. Affiliate programs
Affiliate programs allow other people to promote your product in return for a commission, which they only have to pay when they make a sale.
Typically, these programs give each person who promotes your products a unique URL. You can then either share that link on social media, feature it in a blog post where they write about your product, or even feature it in a YouTube video. Using that specific link, you can find out who is driving your sales and then compensate them for it.
Remember, these people are promoting your items and serving as a marketing function for your business, so tell them what you expect or they may do what they want.
4. Get your business in the press
Publicity is a great way to reach new customers and get more people to discover your products. But it’s notoriously challenging. Mainstream journalists are inundated with press releases and story pitches, so you’ll probably have a better chance if you try bloggers instead.
Reach out to bloggers in your industry, product-focused websites, and social media influencers.
5. Broadcast live with social media apps
Whether Facebook, Instagram , YouTube or TikTok , almost all of the well-known social media channels now have a live function. Many companies are already using these live streaming tools as a marketing tool. You can often even save your live sessions and make them available to your entire audience, even if they weren’t online for the stream.
For example, you can present it in a demo video, answer questions in the form of an FAQ and even take your customers behind the scenes to show them what is so special about the way you do things.
6. Pinterest
If there is one platform that has a lot of potential and is a must-have if you want to buy or sell something, it is Pinterest. 93 percent of active users say they use Pinterest to plan their purchases, so it’s not surprising that many people create wish lists on Pinterest.
Plus, pins tend to last a long time, often getting views months after they’re posted. Post when lots of people are online, use the right keywords, and use engaging images.
Be sure to enable Rich Pins to provide even more product information.
Learn more about how to appear professional on Pinterest in these articles:
- How does Pinterest work ? The ultimate guide for shops
- New sales channel: Sell your goods on Pinterest with Shopify.